George by Asda news and archive

Chris Chalmers returns to Asda as VP – customer data and loyalty

Asda has announced the appointment of Chris Chalmers as vice president – customer data and loyalty, effective January 2026. Chalmers, who is currently the customer director for JD Sports, will be returning to Asda, where he previously served as digital marketing director from 2012 to 2017. In this "strategically critical role," he will oversee...

Fashion

Kirsty Green launches BabyChum collection at Asda

Instagram influencer and mother Kirsty Green has released her popular BabyChum collection in collaboration with Asda, now available through the retailer’s online store. The launch is part of Asda’s ongoing strategy to attract younger shoppers to its apparel line George, launching a series of in-demand third-party brands in-store and online. Most...

Retail

Asda trials resale with second-hand clothing pop-up, 'Re-Loved’

Asda has become the latest big retailer to jump into the world of second-hand fashion with the announcement it will be setting up a ‘Re-Loved’ pop-up in its Milton Keynes store. Running for four weeks from 2 September, the pop-up will feature donated second-hand clothes from a number of different brands, and comes as part of a drive by George -...