Germany news and archive

Germany: Sluggish Christmas trade awaits final rush

The German retail sector is navigating a challenging festive period, with many companies resorting to aggressive discounting to stimulate demand. German fashion chain Peek & Cloppenburg (P&C) launched a significant advertising campaign during the final weekend of Advent, offering price reductions of up to 50 percent on coats, jackets and...

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Fashion|Interview

Community over commerce: Crepe City's creative director on the transformation of sneaker culture

Crepe City is taking place in Cologne for the first time this week. Following its German debut in Berlin, the British sneaker and streetwear event is now moving to the Rhine to bring the local scene back together. Connull Drummond, who has been involved with Crepe City since 2019 and has been its creative director for three years, reveals why...

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Business

German womenswear brand Les Lunes is insolvent

Sustainably-focused womenswear brand Les Lunes is insolvent. Les Lunes GmbH has filed for self-administration proceedings at the relevant district court in Charlottenburg, the Berlin-based company announced on Friday. The application has been accepted and the preliminary self-administration confirmed. Lawyer Torsten Martini from the law firm Gö...

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Business

Passenger opens German distribution centre responding to EU demand

British outdoor clothing label Passenger has announced the opening of a distribution centre in Germany as part of a wider expansion plan in Europe. The warehouse space, spanning up to 3,000 square metres, is located at a site outside Düsseldorf and was developed over eight months in partnership with logistics provider, GXO, which will also...

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Business

FatFace expands into Germany via Zalando

FatFace has entered the German market through a new partnership with e-commerce platform Zalando. The launch reflects the British brand’s ongoing strategy to build up its international multichannel offering. FatFace’s womenswear and menswear collections will now be available to shop on Zalando’s German site, alongside its premium womenswear...

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Business

The Breuninger case: the sale of Germany's last independent premium department store stalls

A year ago, rumours of Breuninger being up for sale surfaced. Since then, things have gone quiet. What could complicate a potential deal and which investors are even possible prospects? An analysis by Dirk Boventer, partner at the management consultancy Atreus. One year of sale intentions and no deal in sight Breuninger is considered one of the...

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Fairs

Düsseldorf Fashion Days: New beginnings, established practices and the question of courage

Over the weekend, Düsseldorf was once again dominated by fashion. Summer temperatures provided a fitting backdrop for the collections of the upcoming spring/summer 2026 season at Düsseldorf Fashion Days. However, alongside light silhouettes and cheerful colours, one theme particularly characterised the event: "Courage as a Must-Have". At the...

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Business

Dow to close three upstream European assests

Dow, a leading material science company, is set to close three upstream assets in Europe in response to structural challenges it is currently facing in the region. The decision is a follow-up to the European asset actions first published in April 2025 and has been approved by the Board of Directors. The three assets that will shut down include...

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Club L London launches localised German website

Club L London is continuing on its path of expansion with the launch of its first dedicated German-language website. The decision to open the localised platform comes amid increased demand for the British brand within the country itself and throughout the DACH region. The company said it has experienced a period of “exceptional international...

Retail

U.S. Polo Assn. expands into Germany: 20 stores planned

U.S. Polo Assn. opens its first store in Germany and plans further locations for the coming years. The brand of the United States Polo Association (USPA) is opening the doors of its first store in Berlin's Alexa shopping centre, as confirmed to FashionUnited. The German trade magazine Textilwirtschaft had previously reported on this. According...

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Amazon launches bargain portal Haul in Germany

German shoppers can now hunt for bargains on Amazon’s new portal, Haul. The new section offers items at particularly low prices, according to the company. "We know that it is important for customers in Germany to find great products at very low prices," Amazon Germany chief executive officer, Rocco Bräuniger, told the German Press Agency. Haul...

Retail

Retail debut in Cologne: Armedangels opens first own store

Sustainable fashion brand Armedangels is breaking new ground. On Thursday, the label opened its first own store in its hometown of Cologne, Germany. Armedangels explained in a statement that the store at Ehrenstrasse 29 was conceived as a “physical brand platform, design statement and strategic testing ground for the future of the brand”. Chief...