Golf news and archive

Sunday Swagger reports rapid growth in 2024

Performance golf apparel company Sunday Swagger has reported “strong growth and momentum” in 2024, driven by increased wholesale sales and expanded retail partnerships. Over the past 12 months, Sunday Swagger reported 94 percent year-over-year growth in wholesale sales and an increase of 25 percent year-over-year in wholesale partners. To date,...

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G/Fore names Suzy Biszantz as CEO

Los Angeles-based golf and lifestyle brand G/Fore has named Suzy Biszantz as its new chief executive officer. In a statement, the company said Biszantz will oversee all of G/Fore’s business operations, developing a strategy to optimise efficiency and drive sustainable growth. She will oversee all departments working closely with founder and...

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Head expanding into golf apparel

Sportswear and equipment brand Head, known as a leader in tennis, is stepping onto the golf course with its first golf apparel collection for men and women. The line has been designed by Ka Ho Kam, creative director at Head, to meet the needs of the “modern golfer” with a fusion of style, performance and sustainability, offering various capsule...

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Ashworth Gold Company founder returns as creative director

John Ashworth, the founder of Ashworth Golf Company, has announced his return to the golf apparel brand to assume the role of creative director. Ashworth, who founded his namesake company in 1987, ultimately stepped down from his leadership position in 1997. Since then, Ashworth Golf Company has continued to change hands. The brand was bought by...

Fashion|In Pictures

Tiger Woods’ Sun Day Red brand launches first golf shoe

Sun Day Red, the performance apparel brand from golfer Tiger Woods, has launched its first-ever high-performance golf shoe. The ‘Pioneer Cypress’ golf shoe has been designed and developed to meet Woods’ standards for fit, comfort, performance and style to make the best performance and comfort-driven golf footwear for the masses. In a statement,...

Fairs|Interview Featured

US-born golf brand Ashworth collaborates with Hong Kong upcomer Mountain Yam

A desire for heritage labels to lean in on the youthful creativity of emerging brands is not an entirely new concept. Such a partnership typically hopes to appeal to younger consumers that are drawn to the sometimes more forward-thinking or innovative approach of designers that can be attributed to their respective generation. It was this that...

Fashion

Abercrombie & Fitch launches capsule collection with Random Golf Club

Abercrombie & Fitch has partnered with Random Golf Club to create its first fan-based and performance capsule collection. The idea for the collaboration dates back to the organic friendship between Dan Gilligan, Abercrombie & Fitch’s general vice president of men’s design, and entrepreneur and golf enthusiast Erik Anders Lang. Founded by Erik...

Fashion

Eastside Golf launches women’s line

Black-owned Eastside Golf, launched in 2019 to shift the culture of golf on and off the course to make the sport more inclusive, has launched its debut women’s apparel collection. The 20-piece women’s collection has been crafted with the needs of seasoned players, youthful enthusiasts and newcomers in mind and features a two-piece tracksuit,...

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Mr P. unveils golf collaboration with G/Fore

Mr P., the private label from luxury menswear e-tailer Mr Porter, has launched a limited-edition golf collection with LA-based golf apparel brand G/Fore. The 12-piece collection features seven ready-to-wear styles, including two cotton polos in a stone and blue colourway with navy trims and two open-collar polos, a silhouette synonymous with Mr...

Fashion

Jimmy Choo to launch golf collection

Luxury footwear brand Jimmy Choo has confirmed it's collaborating with LA-based Malbon Golf, founded by Stephen and Erica Malbon. In a short statement, Jimmy Choo said the collection would combine the brand’s glamour with Malbon’s disruptive take on the world of golf to “elevate golf essentials with a layer of sophistication”. The sport-inspired...

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Tiger Woods confirms split with Nike

Golfer Tiger Woods has ended his long-term partnership with sportswear giant Nike after 27 years. Woods confirmed the spilt on Instagram: “The days have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and...

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LPGA star Angel Yin invests in Fairmonde Golf

Fairmonde Golf, the sustainable golf apparel brand for women, has announced that Ladies Professional Golf Association (LPGA) star Angel Yin has become a shareholder in the brand. Commenting on the investment, Yin said in a statement: "Joining Fairmonde Golf as an investor is a natural alignment with my passion for the game and my desire to...