Google news and archive

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

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AI shopping: Shopify and Google introduce standard for purchases via AI agents

The use of AI for product discovery, comparison, and purchasing is gaining significant momentum, and Shopify is strategically capitalizing on this trend. Together with Google, the company has introduced the Universal Commerce Protocol (UCP): an open standard that allows AI agents to handle purchases directly with brands. The protocol operates...

Fashion

Google launches virtual apparel try-on tool in the UK and India

Technology giant Google has rolled out its virtual try-on tool for apparel in the UK and India, ahead of the festive season, which allows online shoppers to see how clothing would look on them by simply uploading a photo. The tool, which is already available in the US, allows users to try on tops, bottoms, dresses, jackets and even shoes across...

Fashion

Google buys stake in Gentle Monster as it eyes entry into fashionable wearables

Anyone thinking wearable technology was a trend gone by, Google just acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its most fashion-conscious foray yet into the smart glasses race. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in the...

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Amazon agrees to tackle fake reviews in UK

Amazon has agreed to clamp down on fake online reviews of products advertised on its UK site, Britain's competition regulator said Friday. Google agreed a similar UK commitment in January after the Competition and Markets Authority launched an investigation into the matter five years ago. Amazon "has signed undertakings committing to enhance its...

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AI personal shoppers hunt down bargain buys

Internet giants are diving deeper into e-commerce with digital aides that know shoppers' likes, let them virtually try clothes on, hunt for deals and even place orders. The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in "agents" specializing in specific tasks and given autonomy to...

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Trying on clothes with your own photo and price alert: Google expands AI functions within shopping

Google is expanding its AI functions within Shopping. Users will soon be able to not only search for and buy products, but also virtually try on clothing using their own photo and track price changes of products. Lilian Rincon, vice-president of product management at Google, announced this in a recent news report. Summary • Google is expanding...

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Fashion

Kering Eyewear to develop smart glasses with Google

Kering Eyewear, part of luxury fashion group Kering, has inked a new partnership with Google to develop AI-powered “smart glasses” with Android XR. The collaboration is being described as a “new chapter in design for smart glasses” as it will combine Kering Eyewear’s high-end eyewear expertise, known for its collections with Gucci and Saint...

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Fast fashion setback: Indonesia wants to block popular Temu shopping app

The Indonesian government appears to have taken steps to potentially restrict online marketplace Temu's presence in its region, asking Google and Apple to ban the app. While Temu is a relatively new e-commerce platform that has rapidly expanded its operations globally since its launch in 2022, initial scrutiny and criticism in various markets,...

Fashion

CFDA and Google launch Fashion Equity Fellowship

The Council of Fashion Designers of America (CFDA) has announced a new partnership with Google to launch a Fashion Equity Fellowship. Through the deal, running through spring 2025, the duo have established a grant programme aimed at bringing the resources of Google to designers and brands in a bid to support their upcoming New York Fashion Week...

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Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Fashion

Google settles 5 billion dollar privacy lawsuit related to browsing

Search engines have long been tracking user behaviour to enable the delivery of personalised content and ads. Selling targeted advertising based on user data is a significant source of revenue for many online platforms and services. But as concerns over privacy have mounted in the last few years, users demand more control of which type of data...