Google Cloud news and archive

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

Featured

Retail

Victoria's Secret & Co. revolutionizes online shopping experience via Google Cloud AI partnership

Victoria's Secret & Co. has penned a new strategic, multi-year partnership with Google Cloud to leverage the company's artificial intelligence (AI) and generative AI technologies to enhance its online shopping experience. Announced ahead of the National Retail Federation (NRF) 2024 event, the lingerie brand also aims to leverage Google Cloud...

Member

Business

Rent the Runway partners with Google Cloud

Rent the Runway, which allows users to rent, subscribe, or buy designer apparel and accessories, has migrated its entire IT infrastructure and e-commerce platform to Google Cloud to meet the growing needs of its business. The move will allow the e-commerce platform to enhance the experience for its customers with improved platform reliability,...