The Competition and Markets Authority (CMA) has announced it will be commencing a review of environmental claims in the fashion retail sector, investigating how products and services that claim to be ‘eco-friendly’ are marketed. The review aims to determine whether consumers could be being misled, as more and more retailers make claims centred...
14 Jan 2022
In this episode, Crash Course Fashion has interviewed co authors of Cotton: A Case Study On Misinformation, Elizabeth Cline and Marizia Lanfranchi on how to increase data literacy to make informed decisions on sustainability and avoid greenwashing. Also discussed was why misinformation matters and how critical data consumers can help create...
16 Nov 2021
In this episode, Crash Course Fashion interviewed Good on You co-founder, Gordon Renouf, about what it means to be truly transparent and where the industry should focus its sustainable efforts. Also discussed was how brands can avoid greenwashing, and participate in the sustainability conversation. Listen to the podcast below. Source: Crash...
10 Nov 2021
In this episode, Crash Course Fashion has discussed the problem of greenwashing with Marie Claire style director Julia Gall, who also gave a small crash course on pitching the media and getting press. Gall touched upon how the media can both perpetuate and fight back against greenwashing, and how she balances the need for publishing with her own...
9 Nov 2021
The European Commission (EC) is cracking down on greenwashing and companies who wildly “exaggerate” their sustainability credentials. In a report released last week, the EC says a sweep of websites analysed green online claims from various business sectors such as garments and fashion, cosmetics and household equipment. National consumer...
2 Feb 2021
The UK’s Competition and Markets Authority (CMA) is to investigate descriptions and labels used to promote products and services claiming to be ‘eco-friendly’, and whether they could mislead consumers. Greenwashing, or ‘green sheen’, is when a company uses misleading or false claims to suggest it’s doing more for the environment than it actually...
4 Nov 2020
While over half of UK consumers (53 percent) believe brands have the power to change the garment industry for the better, just one-fifth trust the sustainability claims made by brands, new research suggests. A massive 83 percent of consumers would be more likely to trust the sustainability credentials of a product if it had been verified by a...
2 Oct 2020
Sustainability is en vogue in the fashion industry, but it often raises more questions than it answers. What we need is a change in the system. For years, the number of fashion companies that manufacture their products sustainably has been increasing, as have the sales of fast fashion suppliers and the amount of textiles purchased - a...
24 Apr 2020
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