Guess Jeans news and archive

In Pictures: Guess Jeans to open new 'homecoming' concept store in Los Angeles

Guess Jeans is set to open a new, two-story concept flagship store in Los Angeles as the brand celebrates its return to its Californian roots. Located at the intersection of Melrose and San Vicente in West Hollywood, the opening also marks a new chapter in Guess Jeans global retail expansion strategy. Officially opening its doors on January 31,...

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Fashion

Guess Jeans expands into eyewear

Though still in its infancy, Guess’ Guess Jeans label is already venturing into new territories. The denim-focused brand, launched early last year, is exploring the eyewear market for the first time with the launch of a dedicated collection. Created in partnership with eyewear group Marcolin, the inaugural line is designed to appeal to younger...

Retail|In Pictures

In Pictures: Guess Jeans opens first Asian flagship store in Tokyo

Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...

Fairs

Trend: Guess Jeans and Kaporal usher in the revival of jeans at Who's Next

The January 2025 edition of the Parisian ready-to-wear show Who's Next, which has just closed its doors, has highlighted a new trend for autumn/winter 2025/2026, or rather the revival of an iconic item of women's, men's and unisex wardrobes: denim clothing, ushered in by specialists in the category like Guess Jeans, Kaporal, Wranger and Lee....

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Business

Guess partners with Tata CLiQ to launch Guess Jeans in India

American apparel company Guess Inc. has entered into a strategic long-term partnership with Tata Group’s ecommerce platform, Tata CLiQ, to launch Guess Jeans in India. Through this new partnership Guess Inc., which currently operates its Guess brand in India through its subsidiary Guess India Pvt Ltd, is set to expand the retail presence of...

Retail|In Pictures

In Pictures: A look inside the first Guess Jeans store worldwide

Guess Jeans is taking the first step towards its own retail network. Guess' sister brand has chosen Amsterdam as the location for its first own monobrand store. Each Guess Jeans shop will be "remarkably different" from those of big sister Guess, as per the press release. The opening in Amsterdam marks the beginning of a series of brand store...

Fairs

Guess Jeans launches at Pitti with dedicated exhibition

Guess has launched a new “sustainable” denim brand through a dedicated exhibition hosted at the ongoing Florentine trade show Pitti Uomo, taking place until January 12, 2024. Dubbed ‘Guess Jeans’, the label marks what the brand says is “a new era in denim”, a concept which it has aimed to highlight through an immersive exhibition at the trade...

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Business

Guess stakeholder calls for removal of co-founders following sexual assault allegations

Legion Partners Asset Management, a shareholder of fashion retailer Guess, has issued a public letter to the company’s board of directors calling for the removal of the brand’s co-founders and directors Maurice and Paul Marciano, following a string of sexual assault allegations against the latter. Note: This article contains brief descriptions...