H&M news and archive

H&M and Stella McCartney launch Insights Board to encourage sustainability dialogue

Swedish retailer H&M has partnered with long-time collaborator Stella McCartney to launch a specialised board tasked with continuing dialogue around sustainability in fashion. The ‘Insights Board’ assembled for its first in-person meeting in London this week, bringing together members selected for their contrasting voices and perspectives...

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H&M launches toolkit allowing brands to apply its System Map

H&M Foundation, the non-profit organisation of Swedish retailer H&M, is launching an open-access toolkit that allows brands, suppliers, policymakers, and investors to integrate the company’s System Map into their own business. Launched in 2024 by the H&M Foundation, the System Map serves as a visual framework of the full textile value chain,...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

Retail

H&M brings new store concept to Brighton

H&M has introduced a new “elevated and innovative” store concept to Brighton, UK, marking a continued evolution of its store portfolio. The store, located at Churchill Square, offers womenswear, menswear, kids, and beauty, as well as H&M Home, the retailer’s homeware and lifestyle brand which is making its debut in the city. Store enhancements...

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H&M faces renewed pressure over mohair use following PETA investigation

Swedish retail giant H&M is facing a renewed call to ban mohair following a new investigation into Responsible Mohair Standard (RMS) farms that claims to have found evidence of animal cruelty. The People for the Ethical Treatment of Animals (PETA) has submitted a shareholder resolution to H&M requesting the retailer to reinstate a policy to ban...

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New white paper on decarbonising the fashion industry is a good start but misses key issues

Decarbonising the fashion industry's supply chains is no longer a secondary sustainability goal, but a core financial necessity. This is the argument of the recently published white paper, “Accelerating Fashion Decarbonisation: An Efficient Approach to Unlocking Corporate Value and Financing the Supply Chain Transition”. It is co-authored by the...

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How major fast fashion brands are handling the Middle East logistics crisis

Global fashion supply chains are currently navigating a period of profound instability as escalating conflict in the Middle East severely disrupts the flow of goods from South Asian manufacturing hubs to European high streets. As of March 2026, the closure of vital airspace and the suspension of operations at major transit hubs like Dubai have...

Fashion

H&M Foundation announces Global Change Award 2026 finalists

The H&M Foundation has announced its top 20 finalists for the 2026 Global Change Award (GCA). Selected from 450 ideas submitted from 81 countries across six continents, the innovations from the 20 early-stage finalists are set to be reviewed by the GCA Expert Panel together with the H&M Foundation team. From the 20 finalists, the panel and team...

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The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

Retail

H&M named one of the UK’s best employers, according to report

At a moment when the UK retail sector is still grappling with labour shortages, subdued growth and the long tail of Brexit, H&M, has been recognised as one of the country’s most attractive employers. The Swedish fashion group has been named to the Financial Times UK’s Best Employers 2026 list for the second consecutive year, a distinction that...

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H&M Group to close Maastricht customer service centre, 250 jobs to be cut

Swedish fashion group H&M Group is set to close its customer service centre in Maastricht, the Netherlands, on June 1, 2026. The Maastricht customer service centre currently serves multiple brands within the H&M Group, a spokesperson told FashionUnited. In 2026, the retail group will transition globally to an operational model with external...

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H&M boosts annual profit despite sales decline

Swedish apparel group Hennes & Mauritz AB experienced a slight decline in sales for the 2024/25 fiscal year. This was primarily due to adverse market conditions and negative currency effects. However, the company improved its profit thanks to successful cost-saving measures. This was revealed in the latest annual report, which the parent company...