H&M Studio news and archive

H&M presents first mini collection made from regenerative cotton

Fashion brand H&M presented the first garments made from regenerative cotton yesterday. The six-piece H&M Studio mini summer capsule collection channels the holiday mood and includes two maxi dresses, two kaftans, and a bralette with matching flared skirt. “Each piece has been made using Regenerative Organic Certified cotton,” assures H&M in a...

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Stockholm Fashion Week announces February line-up

Stockholm Fashion Week has confirmed it will host physical presentations and events for its upcoming event in February, with a focus on creativity and sustainability. Organisers said that Stockholm Fashion Week, running from February 7 to 9, will present a smaller than usual selection of Swedish brands to a “smaller physical audience of...

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In Pictures: H&M Studio SS19 in Arizona

Swedish fashion retailer H&M stepped away from its traditional catwalk show during Paris Fashion Week to showcase its biannual H&M Studio collection as an “immersive theatre” event in Sedona, Arizona to a select global audience of ambassadors and media. The scripted narrative by Connie Harrison, a London-based creative consultant and director,...

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What to expect in fashion news from week 11, 2019

What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 11th week of the year. Below are the main points from the editorial agenda in the period between 11-17 March, 2019. H&M launches SS19 collection (11 March) On Monday, H&M will switching up the way it showcases its biannual...

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H&M stepping away from the catwalk

Swedish fashion chain H&M is dispensing with the traditional catwalk to show its biannual H&M Studio collection during Paris Fashion Week in favour of what it is calling an “immersive theatre format”. The launch of the spring/summer 2019 collection will combine fashion and immersive theatre, where key influencers and members of the global press...