Heist news and archive

Heist appoints new CEO amid leadership changes

British underwear brand Heist has announced a number of changes to its leadership team, including the appointment of a new CEO. Natasja Giezen-Smith, who has been chief operating officer since joining the company in March 2020, will now helm the London-based business. Giezen-Smith, who prior to joining the brand spent five and a half years as...

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Fashion|LOOKING BACK

Best of: Background articles in 2019

The year is coming to an end again, which means that FashionUnited takes a look back on the best article from the past year. This time we’ve collected some of the more important background articles published in 2019. From oldest to newest, from the archive: Why The Modist has secured investments from Farfetch, Nicola Bulgari and Vaultier7 March...

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Heist launches The Nude Project

Heist, the British start-up renowned for its break-through innovation and consumer-centric approach to underwear, has identified nude shades that are representative of women across the globe. Using insights from 100,000 women and data science to analyze swatches of skin tones from a dedicated microsite, Heist has answered one of fashion's most...