Hoka news and archive

Hoka opens second flagship store in Berlin

Hoka is opening a new flagship in Berlin, just a few months after the running shoe specialist opened its first store in Germany. The new store is located at Hackescher Markt, Neue Schönhauser Straße 9, in Berlin. The brand, which is part of the US footwear specialist Deckers Brands, announced the opening on Thursday. The store has a total area...

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Business

Hoka and Ugg lead Deckers Brands to strong Q2 2025 performance

Deckers Brands, a global leader in footwear, apparel, and accessories, announced strong financial results for the second fiscal quarter ended September 30, 2025, with net sales rising 9.1 percent to 1.431 billion dollars. The growth was fuelled by double-digit performance from its core brands, Hoka and Ugg, which saw net sales increase by 11.1...

Fashion

Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna, founded by designer John-Ruben Holtback, has unveiled its first design collaboration with Hoka. At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details...

Retail|In pictures

Hoka: insights into first Germany store in Berlin

Hoka has opened its first German store in Berlin on the popular Kurfürstendamm shopping street. The store has been designed to combine the sporting component with the lifestyle of the local community. The US footwear brand, owned by Deckers Brands, announced this on Tuesday. The design of the space is based on Hoka’s outdoor roots in the...

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Business

Deckers Brands reports strong Q1 2026 driven by Hoka and UGG

Deckers Brands, a footwear, apparel, and accessories company, announced its financial results for the first fiscal quarter ended June 30, 2025, highlighting robust growth from its Hoka and UGG brands. The company also provided its financial outlook for the second fiscal quarter. For the first fiscal quarter of 2026, Deckers Brands reported a...

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Business

Deckers Brands records strong fiscal year growth driven by Hoka and UGG

Global footwear and apparel retailer Deckers Brands recorded revenue growth driven by its key brands, Hoka and UGG. Net sales for the fiscal year surged by 16.3 percent to 4.986 billion dollars, with constant currency net sales increasing by 16.5 percent. Deckers also announced the appointment of Cynthia (Cindy) L. Davis as the new chair of the...

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Deckers Brands stock plunges 16 percent on conservative sales outlook

Deckers Brands stock fell 16 percent in extended trading hours since the company’s sales outlook did not meet investors' expectations following a strong set of results registered during the holiday quarter. According to data compiled by LSEG and reported by Reuters, the company’s net sales increase of 17.1 percent to 1.827 billion dollars beat...

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Deckers Brands Q2 sales increase by 20 percent

Second quarter net sales at Deckers Brands increased 20.1 percent to 1.311 billion dollars. On a constant currency basis, net sales increased 20.4 percent. Gross margin for the quarter was 55.9 percent compared to 53.4 percent, operating income rose to 305.1 million dollars and diluted earnings per share to 1.59 dollars. “Hoka and UGG produced...

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Deckers Brands Q1 net sales up 22.1 percent

Deckers Brands net sales increased 22.1 percent to 825.3 million dollars for the first quarter, while on a constant currency basis, net sales increased 23 percent. Gross margin for the quarter was 56.9 percent, operating income rose to 132.8 million dollars and diluted earnings per share increased to 4.52 dollars. For the fiscal year 2025, the...

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Deckers reports ‘record’ results for FY24, Hoka and Ugg drive sales

Footwear and apparel group Deckers reported strong results for the fiscal year 2024, with net sales rising 18.2 percent to 4.288 billion dollars. Sales were largely driven by two of its portfolio brands, Hoka and Ugg, which saw net sales increase 27.9 percent and 16.1 percent, respectively. Elsewhere, net sales took notable hits. Teva, for...

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People

Deckers Brands promotes Marco Ellerker to president of global marketplace

Deckers Brands has promoted Marco Ellerker to the newly created role of president of global marketplace, effective August 1, 2024. In his new role, Ellerker will oversee the omni-channel teams for all brands globally. He will become a member of the executive leadership team, reporting directly to Stefano Caroti, incoming chief executive officer...

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Business

Deckers Brands appoints Robin Green as president of Hoka

Deckers Brands , the parent company of Teva, Ugg and Deckers, has appointed Robin Green as president of Hoka, effective immediately. In her new role Green will be reporting directly to Dave Powers, CEO and president of Deckers Brands and serving the executive leadership team. Green brings with her a proven track record of overseeing global...