Homeware news and archive

John Lewis announces investments into Home brand to emphasise lifestyle offer

Department store John Lewis is bolstering its Home brand as it looks to reinforce its “position as a lifestyle leader” through the category. To help build it up, John Lewis has appointed David Barrett as its new head of design. Barrett returned to John Lewis in mid-2024 to take on the position head of product innovation for own brand furniture...

Fashion

Louis Vuitton launches home collection during Milan Design Week

French fashion house Louis Vuitton is broadening its lifestyle vision with a full home collection unveiled during Milan Design Week. In a statement, Louis Vuitton said the Home Collection marks a new chapter in the French luxury brand’s history and will showcase “a comprehensive world dedicated to the art of living,” featuring five product...

Retail

Mango Home opens first store, reveals plans for four more locations

Mango Home opened its first store in Barcelona this April as the brand revealed further plans to open four more stores within this concept during 2025. With a sales area of nearly 400 square meters, the very first Mango Home store offers a wide range of home goods. It is located at 586 Avenida Diagonal in Barcelona, one of the city's most...

Fashion

Draper James to collaborate with Town & Country Living

Draper James, the fashion and lifestyle brand founded by actress Reese Witherspoon, has signed an exclusive licensing agreement with Town & Country Living, a leader in home textiles, to launch a home collection. The cross-category home collection will showcase Draper James’ “signature Southern charm,” from scalloped kitchen textiles and...

Fashion

Vera Bradley to reimagine homeware line with Li & Fung

Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...

Fashion

Primark unveils homeware collections with Pinterest

Retailer Primark is launching a homeware collection in collaboration with Pinterest UK inspired by the social media platform’s search data to offer trend-led ‘Cosy Cottage,’ ‘Minamaluxe’ and ‘Dainty Décor’ collections. The new collections drop this month and will feature products from spring floral crockery to soft pink frill bedding. It will be...

Retail

Mango to open first dedicated homeware store in April

Spanish fashion giant Mango has announced plans to open its first store dedicated to home decor in April. Located in Barcelona, the 400-square-metre flagship will be the first ‘Mango Home’ site, exclusively offering homeware products from the Mango brand. Mango’s homeware concept was introduced in 2021 as part of a diversification strategy, a...

Featured

Retail|ANALYSIS

The future of fashion is interdisciplinary: What is transforming business models in the industry?

On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...

Fashion|In Pictures

Burberry expanding homeware offering for the festive season

British heritage brand Burberry is expanding its home and décor collection with a new line of soft accessories and home fragrances in time for the festive season. The collection has been developed under the creative vision of Daniel Lee and aims to capture the festive season with “warmth and joy” with wool cashmere cushions and blankets woven in...

Member

Business

Sosandar to expand into homeware through Next licensing deal

Womenswear brand Sosandar is expanding its reach and stepping into the homeware market through a new licensing agreement with British retail giant Next. The deal expands on the duo’s already existing relationship, through which Next continues to stock Sosandar’s clothing range where it has seen a reported “success”, according to this latest...

Fashion|In Pictures

Rixo launches debut homeware collection

London-based fashion brand Rixo is entering the homewares category with a debut collection celebrating the brand’s love for bold prints and vintage-inspired designs. The colourful ‘Casa Rixo’ homeware collection launches on November 11 and showcases the fashion brand’s belief that home décor, even small items such as cushions, napkins and...

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Business

Next to launch new Seasons sub-site, snaps up shares in homeware brand

On the back of reporting a strong first half year, Next is continuing to emphasise its dominant place in the market with moves that hope to cement it in the luxury and homeware categories. Among these, the British retailer announced the launch of a third-party marketplace site, Seasons, which builds on the brand’s efforts to prioritise labels...