Homeware news and archive

Primark announces first standalone home store in England

Fashion and homeware retailer Primark will open its first-ever standalone home store in England within the Trafford Palazzo shopping centre in Manchester this summer. The new 11,900-square-foot store, set over two floors, will showcase Primark’s expanded affordable homeware and lifestyle range, including essentials such as cotton bedding and...

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Business

Amazon launches bargain portal Haul in Germany

German shoppers can now hunt for bargains on Amazon’s new portal, Haul. The new section offers items at particularly low prices, according to the company. "We know that it is important for customers in Germany to find great products at very low prices," Amazon Germany chief executive officer, Rocco Bräuniger, told the German Press Agency. Haul...

Fashion

Assouline steps into lifestyle with homeware and fragrance collection

Assouline, the luxury publisher behind coffee table books on most of the major fashion houses, is stepping into lifestyle with a new collection of objects and home fragrances designed to elevate the aesthetic of personal libraries. The Library Collection is a new category for Assouline, designed to complement the publisher’s luxury books with an...

Retail

John Lewis announces investments into Home brand to emphasise lifestyle offer

Department store John Lewis is bolstering its Home brand as it looks to reinforce its “position as a lifestyle leader” through the category. To help build it up, John Lewis has appointed David Barrett as its new head of design. Barrett returned to John Lewis in mid-2024 to take on the position head of product innovation for own brand furniture...

Fashion

Louis Vuitton launches home collection during Milan Design Week

French fashion house Louis Vuitton is broadening its lifestyle vision with a full home collection unveiled during Milan Design Week. In a statement, Louis Vuitton said the Home Collection marks a new chapter in the French luxury brand’s history and will showcase “a comprehensive world dedicated to the art of living,” featuring five product...

Retail

Mango Home opens first store, reveals plans for four more locations

Mango Home opened its first store in Barcelona this April as the brand revealed further plans to open four more stores within this concept during 2025. With a sales area of nearly 400 square meters, the very first Mango Home store offers a wide range of home goods. It is located at 586 Avenida Diagonal in Barcelona, one of the city's most...

Fashion

Draper James to collaborate with Town & Country Living

Draper James, the fashion and lifestyle brand founded by actress Reese Witherspoon, has signed an exclusive licensing agreement with Town & Country Living, a leader in home textiles, to launch a home collection. The cross-category home collection will showcase Draper James’ “signature Southern charm,” from scalloped kitchen textiles and...

Fashion

Vera Bradley to reimagine homeware line with Li & Fung

Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...

Fashion

Primark unveils homeware collections with Pinterest

Retailer Primark is launching a homeware collection in collaboration with Pinterest UK inspired by the social media platform’s search data to offer trend-led ‘Cosy Cottage,’ ‘Minamaluxe’ and ‘Dainty Décor’ collections. The new collections drop this month and will feature products from spring floral crockery to soft pink frill bedding. It will be...

Retail

Mango to open first dedicated homeware store in April

Spanish fashion giant Mango has announced plans to open its first store dedicated to home decor in April. Located in Barcelona, the 400-square-metre flagship will be the first ‘Mango Home’ site, exclusively offering homeware products from the Mango brand. Mango’s homeware concept was introduced in 2021 as part of a diversification strategy, a...

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Retail|ANALYSIS

The future of fashion is interdisciplinary: What is transforming business models in the industry?

On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...

Fashion|In Pictures

Burberry expanding homeware offering for the festive season

British heritage brand Burberry is expanding its home and décor collection with a new line of soft accessories and home fragrances in time for the festive season. The collection has been developed under the creative vision of Daniel Lee and aims to capture the festive season with “warmth and joy” with wool cashmere cushions and blankets woven in...