Hugo news and archive

Hugo Boss’ Hugo line launches 3D-printed loafers with Zellerfeld

Hugo, the younger of the two Hugo Boss brands, has unveiled a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld, a 3D-printing shoe producer looking to democratise the footwear industry. The Hugo Forward x Zellerfeld loafer reimagines the traditional loader for a generation that “values both utility and bold design,”...

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Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Weak consumer demand impacts Hugo Boss results

In the second quarter of 2024, Hugo Boss sales reached 1,015 million euros, representing a decline of 1 percent, both currency adjusted and in group currency. As announced on July 15, operating profit (EBIT) decreased by 42 percent to 70 million euros in the second quarter, reflecting lower revenues and higher operating expenses. The company...

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Hugo Boss lowers full year outlook after challenging Q2

Hugo Boss sales decreased 1 percent currency-adjusted to 1,015 million euros in the second quarter. The company attributed the decline to challenging macroeconomic and geopolitical conditions weighing on global consumer demand. Lowering its full-year outlook, the company said it expects sales of around 4.20 billion euros to 4.35 billion euros,...

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Hugo Boss reports sales and profit growth

In the first quarter of 2024, Hugo Boss sales amounted to 1,014 million euros, an increase of 6 percent currency adjusted, with revenue improvements across both brands, all regions, and all distribution channels. In group currency, revenues expanded by 5 percent. The company said in a release that EBIT grew by 6 percent to 69 million euros,...

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Hugo named official apparel partner of Visa Cash App RB F1 team

German fashion company Hugo Boss has confirmed that Hugo, its youngest brand, has been named as the official apparel partner of the Visa Cash App Red Bull F1 team. The partnership comes after Hugo’s sister brand Boss announced a similar deal with the Aston Martin F1 team in June 2022, where Boss is the official fashion partner of the team,...

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Hugo Boss 2022 revenues cross 3 billion euros, raises dividend

Hugo Boss announced Wednesday that sales in fiscal year 2022 increased by 27 percent currency-adjusted to 3.7 billion euros. In group currency, that translated to an increase of 31 percent. The company noted that the robust performance was achieved despite high levels of macroeconomic and geopolitical uncertainty in fiscal year 2022, including...

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Hugo Boss, Coty Renew License Deal

Hugo Boss AG, a German luxury fashion house, and Coty Inc. (COTY), an American-French beauty company, said on Tuesday that they renewed their license deal beyond 2035, including all Boss and Hugo fragrances for men and women. With this move, Coty has renewed its license for the next six years. The average remaining duration of Coty's top six...

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Hugo reveals collaborative capsule with Mr. Bathing Ape

German fashion label Hugo has revealed a new collaboration with Mr. Bathing Ape, the formalwear arm of popular streetwear brand A Bathing Ape (BAPE). The limited edition capsule collection sees the duo bring together their individual aesthetics to offer a reinterpreted take on streetwear style. Releasing for pre-fall 2022, pieces in the line...

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Hugo Boss renews watches and jewellery licensing agreement

German fashion group Hugo Boss has renewed its licensing agreement with the Modavo Group, carrying the duo’s partnership to the end of 2026. The licence covers Boss watches and jewellery and Hugo watches for both men and women. With the contract’s renewal, the retailer hopes to continue working on its Claim 5 growth strategy, in which it plans...

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Hugo Boss announces refreshing of creative leadership team

German fashion group Hugo Boss has announced the rebuilding of its creative department following the unveiling of its revamped Boss and Hugo brand identities. In its first move, Hugo Boss’ chief brand officer, Ingo Wilts will be stepping down from the executive board, of which he has been a member of since 2016, for personal reasons. Wilts, who...

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Hugo Boss reveals global campaigns for brands as part of identity refresh

Hugo Boss has launched two star-studded campaigns for its brands Boss and Hugo, as it begins to take steps towards a “historic” brand refresh. It comes as Boss introduced a new logo along with a complete rebrand across all consumer touchpoints, with the details partially revealed during a recent partnership with Austrian ski tournament,...