As part of its autumn/winter 2021 collection, upmarket design house Hugo has introduced its Clean Up Your Act initiative aimed to involve customers in its sustainable mission. Upcycled and repurposed pieces make up a large portion on offer, as well as a number of sustainable cotton basics to further the selection. The collection comprises of...
7 Sep 2021
While introducing a new 2025 growth strategy ‘Claim 5’, Hugo Boss Ag aims to double sales to 4 billion euros by 2025, which implies a CAGR of 16 percent taking 2020 as the base year and 6 percent as compared to the pre-pandemic level of 2019. The company said in a statement that to successfully deliver on its strategy, it will step-up...
4 Aug 2021
Currency-adjusted group sales at Hugo Boss Ag increased 133 percent compared to the prior-year period. In group currency, sales rose 129 percent to 629 million euros. The company said, compared to the second quarter of 2019, the decline in currency-adjusted group sales was limited to 4 percent, with all regions, channels, and brands contributing...
On a preliminary basis, Hugo Boss reported currency-adjusted sales increase of 133 percent as compared to the prior-year period. Also in group currency, sales were up 129 percent to 629 million euros in the three-month period. Compared to the second quarter of 2019, the decline in group sales was 4 percent. Highlights of Hugo Boss results The...
14 Jul 2021
German label Hugo Boss has opened the doors of its first Boss flagship store in Japan at Ginza, Tokyo’s popular high-fashion shopping hub. The two-floor store spans a total of 480 square metres and carries the brand’s full-line up of products and collections for both men and women as well as the exclusive Boss Made To Measure tailoring offer....
29 Jun 2021
As of today, Daniel Grieder has begun his stint as chief executive officer at Hugo Boss AG. “I am thrilled to take over this exciting position today and to lead Hugo Boss into a successful future. It is my ambition to grow Hugo Boss in a fast but sustainable way and to unlock our brands’ full potential in the years to come, together with our...
1 Jun 2021
Mike Ashley’s Frasers Group says it does not plan to make a bid for German label Hugo Boss following rumours of a potential takeover in the works. In a brief statement on Thursday, the British company said: “Frasers Group wishes to make a market clarification that Frasers Group does not intend to bid for Hugo Boss AG.” Shares in Hugo Boss jumped...
27 May 2021
In the first quarter of 2021, Hugo Boss sales declined by 8 percent, currency-adjusted, while in group currency, sales decreased 10 percent to 497 million euros. The company said, while the negative implications of the Covid-19 pandemic continued to weigh on key European markets, momentum further accelerated along the strategic growth drivers –...
5 May 2021
Kristina Szasz has been appointed director business unit Boss womenswear at Hugo Boss AG, effective September 1. The company said in a release that previously, she held a number of management positions at renown fashion companies − such as Karl Lagerfeld, Nike, PVH, Emilio Pucci, Levi Strauss and Abercrombie & Fitch. Most recently, Szasz held...
29 Apr 2021
Hugo Boss Ag has appointed Miah Sullivan as director global marketing & brand communications, effective May 1, 20201. The company said in a release, Sullivan, an American national, has held a number of management positions at both Luxottica and Furla and most recently as chief marketing officer & general manager ecommerce at St. John Knits. The...
16 Apr 2021
Hugo Boss’ brand Hugo has unveiled a new music platform, named ‘Hugo Louder’, that is meant to “amplify the voices of inspiring artists and young talents who want to change the world“. It thus draws on the brand’s ethos, which is closely linked to popular culture, especially music. In a monthly series, Hugo Louder will give artists around the...
16 Mar 2021
In the fourth quarter of 2020, currency-adjusted sales for Hugo Boss decreased by 26 percent, corresponding to a sales decline of 29 percent in group currency to 583 million euros. The company said in a statement that despite the significant sales decrease, Hugo Boss was able to record a positive EBIT of 13 million euros compared to 124 million...
11 Mar 2021
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