Hugo Boss has launched two star-studded campaigns for its brands Boss and Hugo, as it begins to take steps towards a “historic” brand refresh. It comes as Boss introduced a new logo along with a complete rebrand across all consumer touchpoints, with the details partially revealed during a recent partnership with Austrian ski tournament,...
27 Jan 2022
On a preliminary basis, currency-adjusted revenues in the fourth quarter at Hugo Boss Ag increased 51 percent compared to the prior-year level, and exceeded Q4 2019 levels by 12 percent. In the reporting currency, sales grew by 55 percent to 906 million euros. The company said in a release that the growth was supported by 98 percent of the...
18 Jan 2022
Global animal welfare organisation Four Paws reports that luxury brand Hugo Boss has committed to phasing out mulesed wool and become verified free of it by 2025. The German fashion company announced that it will exclusively source mulesing-free wool for its pure wool suits from 2025. In addition, the use of mulesing-free wool for the entire...
14 Dec 2021
Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...
9 Dec 2021
German luxury house Hugo Boss has announced it has obtained a revolving 600 million euro syndicated loan with a sustainability component, meaning the interest rate is linked to the fulfilment of defined sustainability criteria. The loan aims to provide the fashion group with financial flexibility to ensure the successful execution of its Claim 5...
25 Nov 2021
Hugo Boss group sales amounted to 755 million euros, representing a currency-adjusted increase of 40 percent against the prior-year period. In group currency, this corresponds to an increase of 42 percent. On a two-year-stack basis, currency-adjusted sales were up 7 percent as compared to the third quarter of 2019. The company said in a...
4 Nov 2021
On a preliminary basis, currency adjusted sales at Hugo Boss Ag increased 40 percent compared to the prior-year period. In Group currency, revenues were up 42 percent to 755 million euros in the three-month period. Compared to the third quarter of 2019, the company said in a release, currency-adjusted group sales increased 7 percent, driven by a...
15 Oct 2021
With the launch of its second Boss x Russell Athletic capsule collection, Hugo Boss managed to capture the attention of its target younger audience. With the physical collection presented in a baseball stadium in Milan, with the help of social media the brand managed to achieve a total of 3.9 billion impressions in four days. Well known models...
11 Oct 2021
There is no doubt that multinational corporations and conglomerates specializing in luxury and fashion are some of the industry’s most successful businesses. Think LVMH, Kering, Farfetch and New Guards Group, Richemont, OTB, Capri Holdings, Inditex, Swatch, etc, and think of these businesses each controlling a small number of houses and brands....
20 Sep 2021
International environmental organisation Canopy has added more than 400 brands and retailers to its fashion and forest conservation initiative, CanopyStyle that aims to transform the fashion industry’s viscose supply chain. More than 3.2 billion trees are cut down every year, explains Canopy, many from the world’s most vital ecosystems, to make...
16 Sep 2021
As part of its autumn/winter 2021 collection, upmarket design house Hugo has introduced its Clean Up Your Act initiative aimed to involve customers in its sustainable mission. Upcycled and repurposed pieces make up a large portion on offer, as well as a number of sustainable cotton basics to further the selection. The collection comprises of...
7 Sep 2021
While introducing a new 2025 growth strategy ‘Claim 5’, Hugo Boss Ag aims to double sales to 4 billion euros by 2025, which implies a CAGR of 16 percent taking 2020 as the base year and 6 percent as compared to the pre-pandemic level of 2019. The company said in a statement that to successfully deliver on its strategy, it will step-up...
4 Aug 2021
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