Hugo Boss news and archive

Hugo Boss’ Hugo line launches 3D-printed loafers with Zellerfeld

Hugo, the younger of the two Hugo Boss brands, has unveiled a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld, a 3D-printing shoe producer looking to democratise the footwear industry. The Hugo Forward x Zellerfeld loafer reimagines the traditional loader for a generation that “values both utility and bold design,”...

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Frasers Group CEO appointed to Hugo Boss board

Michael Murray, the chief executive officer of Frasers Group, has joined the board of Hugo Boss. His election reaffirms the British retail giant’s commitment to the German brand, for which it currently holds a 19.2 percent stake. Murray’s appointment was confirmed in Hugo Boss’ Annual General Meeting, during which it was also announced that...

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Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Frasers Group increases Hugo Boss shareholding through put options

Britain’s Frasers Group, the owner of retail chains like Sports Direct, has significantly expanded its investment in German luxury fashion house Hugo Boss through the sale of additional put options. This latest transaction strengthens Frasers Group’s existing stake, with the company now directly holding more than 13.5 million shares of Hugo...

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Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

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Despite record sales, Hugo Boss annual profit drops 17 percent

German fashion group Hugo Boss AG achieved record sales in fiscal year 2024. However, profits fell significantly short of the previous year's level, according to the company's annual report released on Thursday. Annual sales increase by 3 percent Group sales reached 4.31 billion euros last year, a 3 percent increase compared to 2023, marking the...

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Hugo Boss textile reuse subsidiary Eightyards begins operations

Eightyards GmbH has officially launched its business operations from its base in Metzingen, Germany, where it will allow the Hugo Boss Group, of which it is a wholly-owned subsidiary, to repurpose surplus materials for new use. Hugo Boss first announced the establishment of Eightyards towards the end of 2024, stating at the time that its...

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Hugo Boss brings in marketing expert from Netflix

James Foster has been appointed to the role of senior vice president global marketing at Hugo Boss. Foster took up his new position at the turn of the year, the Germany-based clothing retailer announced on Thursday. He succeeds Nadia Kokni, who left the company in December to "take on new professional challenges". Kokni joined Hugo Boss in...

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Brand Beckham hits new heights as empire expansion pays off

The transformation of David and Victoria Beckham from sports and pop culture icons into global business powerhouses reached new milestones in 2024, with significant financial returns validating their strategic brand diversification. DRJB Holdings, the company behind David Beckham's commercial ventures, distributed 124m dollars in dividends,...

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Stephan Sturm to take over as chairman of Hugo Boss supervisory board

Hugo Boss has announced that Stephan Sturm, 61, will take over as chairman of the company’s supervisory board following the next annual shareholders' meeting. The company’s nomination committee has proposed him as successor to Hermann Waldemer. In addition, the company said Andreas Kurali, 59 and Michael Murray, 35, will run for election to the...

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Hugo Boss launches independent recycling company

German fashion company Hugo Boss has launched an independent company called Eightyards to focus on recycling and reusing surplus materials from the group’s fashion brands. In a statement, Hugo Boss said that Eightyards has been developed to be “strategically aligned with Hugo Boss's comprehensive commitment to environmentally and...

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Boss launches ski range as luxury brands eye growing winter sports market

The luxury ski apparel market is witnessing renewed attention as Boss becomes the latest premium brand to expand its winter sports offering, signalling growing confidence in the category's commercial potential. The German luxury house has unveiled a comprehensive ski capsule collection, marking a strategic push into a segment that industry...