Hugo Boss news and archive

Hugo Boss now sees annual targets at lower end of ranges

Fashion group Hugo Boss is taking a more cautious view of the current year. For 2025, sales and earnings before interest and taxes (EBIT) are expected to be at the lower end of the forecast ranges of 4.2 to 4.4 billion euros and 380 to 440 million euros respectively, due to economic uncertainties and negative currency effects. In the third...

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Hugo Boss shares reach highest level since March

Hugo Boss shares reacted to the fashion group’s figures with a price jump to its highest level in five months. At its peak, the share price rose by 8.5 percent to 44.08 euros. This was the last time the shares traded at this level at the beginning of March. Most recently, the premium was 6.3 percent at 43.21 euros. Earnings before interest and...

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Hugo Boss Q2 2025: Sales down, profit up on cost cuts

The German fashion group Hugo Boss AG saw a slight decline in sales in the second quarter of the 2025 financial year. However, profits rose significantly due to cost reductions. Overall, the company exceeded market expectations with the results presented on Tuesday. Group sales amounted to one billion euros in the months from April to June. This...

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Hugo Boss’ Hugo line launches 3D-printed loafers with Zellerfeld

Hugo, the younger of the two Hugo Boss brands, has unveiled a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld, a 3D-printing shoe producer looking to democratise the footwear industry. The Hugo Forward x Zellerfeld loafer reimagines the traditional loader for a generation that “values both utility and bold design,”...

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Frasers Group CEO appointed to Hugo Boss board

Michael Murray, the chief executive officer of Frasers Group, has joined the board of Hugo Boss. His election reaffirms the British retail giant’s commitment to the German brand, for which it currently holds a 19.2 percent stake. Murray’s appointment was confirmed in Hugo Boss’ Annual General Meeting, during which it was also announced that...

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Difficult market conditions: Hugo Boss reports decline in sales and profit in first quarter

The Metzingen-based fashion group Hugo Boss AG felt the impact of the current adverse market conditions in the first quarter of the 2025 financial year. On Tuesday, the company announced declines in sales and earnings. However, the clothing supplier maintained its annual forecasts. “Following a successful final quarter in 2024, our business...

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Frasers Group increases Hugo Boss shareholding through put options

Britain’s Frasers Group, the owner of retail chains like Sports Direct, has significantly expanded its investment in German luxury fashion house Hugo Boss through the sale of additional put options. This latest transaction strengthens Frasers Group’s existing stake, with the company now directly holding more than 13.5 million shares of Hugo...

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Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

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Despite record sales, Hugo Boss annual profit drops 17 percent

German fashion group Hugo Boss AG achieved record sales in fiscal year 2024. However, profits fell significantly short of the previous year's level, according to the company's annual report released on Thursday. Annual sales increase by 3 percent Group sales reached 4.31 billion euros last year, a 3 percent increase compared to 2023, marking the...

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Hugo Boss textile reuse subsidiary Eightyards begins operations

Eightyards GmbH has officially launched its business operations from its base in Metzingen, Germany, where it will allow the Hugo Boss Group, of which it is a wholly-owned subsidiary, to repurpose surplus materials for new use. Hugo Boss first announced the establishment of Eightyards towards the end of 2024, stating at the time that its...

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Hugo Boss brings in marketing expert from Netflix

James Foster has been appointed to the role of senior vice president global marketing at Hugo Boss. Foster took up his new position at the turn of the year, the Germany-based clothing retailer announced on Thursday. He succeeds Nadia Kokni, who left the company in December to "take on new professional challenges". Kokni joined Hugo Boss in...

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Brand Beckham hits new heights as empire expansion pays off

The transformation of David and Victoria Beckham from sports and pop culture icons into global business powerhouses reached new milestones in 2024, with significant financial returns validating their strategic brand diversification. DRJB Holdings, the company behind David Beckham's commercial ventures, distributed 124m dollars in dividends,...