Hunkemöller news and archive

Takeover battle: Hunkemöller creditors lose out in Dutch court

The Dutch court has rejected the objections of several creditors against the takeover of Hunkemöller. They attempted to reverse the lingerie chain's acquisition by the American company Redwood Capital Management through the court. According to the court, there is insufficient evidence for this. The Dutch case appears to be primarily intended to...

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...

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Business

Who is Hunkemöller's new owner, Redwood Capital Management?

After three years, Dutch lingerie retailer Hunkemöller is changing hands once again. Investment firm Redwood Capital Management is taking over ownership from Parcom and Opportunity Partners at a time when Hunkemöller is in the midst of a transformation program. Who is Redwood Capital Management, Hunkemöller's new owner? Redwood Capital...

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Business

Change of ownership: Hunkemöller back in American hands

After three years under Dutch ownership, lingerie chain Hunkemöller is changing hands again, according to a press release. Investment firm Redwood Capital Management is taking over from Parcom and Opportunity Partners. “This change of ownership marks a new chapter for the leading European lingerie brand,” said Hunkemöller. Hunkemöller recently...

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Hunkemöller appoints former Adidas board member as CEO

Hunkemöller has announced the appoitment of Brian Grevy, who is to take up the role of CEO from February 1, the Dutch lingerie retailer announced on Thursday. Grevy follows in the footsteps of CEO Philip Mountford, who announced his retirement in June after 15 years at the helm of the company and will ultimately leave the company on January 31....

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Fashion

Green Product Award Fashion winners impress with innovative approaches

Sustainable fashion fair Neonyt announced the winning products and capsule collections of the Green Product Award Fashion on 22nd July 2023. The subcategories were clothing, bags, accessories and shoes as well as editor’s choice and the public vote. A jury selected a total of seven winning products from 40 nominations, which came from Germany,...

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Business

Hunkemöller CEO steps down after 15 years

Philip Mountford, who spent 15 years at the helm of the Dutch lingerie brand Hunkemöller, is leaving the company on January 31, 2024. He announced this himself via LinkedIn. The CEO described his time at Hunkemöller as a "love affair" and called it "the best time of his business career". Mountford joined Hunkemöller in 2009. The lingerie brand...

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Business

Lingerie brand Hunkemöller returns to Dutch ownership

Lingerie brand Hunkemöller has announced it is to be sold to Dutch investors for an undisclosed sum. Amongst the new owners are Parcom, a Dutch investment company, and Opportunity Partners, the investment company of Dutch entrepreneur Robert van der Wallen. US group Carlyle, which bought Hunkemöller back in 2016, will retain a minority stake in...

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Business

Dutch lingerie brand Hunkemöller launches US webshop

Hunkemöller is set to bring its popular lingerie brand to the US, with the launch of an American webshop that will allow the new market access to its full collection. The company, which currently operates around 900 stores and 15 e-commerce sites across 20 countries, is aiming to bring its message of diversity and sustainability to the US...

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Fashion

Hunkemöller launches Pink Ribbon campaign

Hunkemöller has launched a special lingerie set, partnered with Pink Ribbon, a charity that supports women in the fight against breast cancer. The set has been launched with fashion stylist, Dayenne Bekker, who is a survivor of breast cancer. Ten percent of all proceeds during the Pink Ribbon campaign will be donated to the charity. Through the...

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Fashion|IN PICTURES

Boux Avenue taps into luxury market with new collection

UK lingerie brand Boux Avenue has launched a new luxury capsule collection, Bouxtique, as part of its new direction headed up by brand and product director Zoe Price-Smith, who joined the retailer from Hunkemöller earlier this year. Bouxtique fuses vintage and modern with premium fabrics and geometric silhouettes to mark Price-Smith’s first...

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Hunkemöller announces new global design director

Dutch lingerie retailer Hunkemöller has announced the appointment of Andrew Lane as its new global design director. Lane is taking over from Zoe Price-Smith, and brings with him over sixteen years of experience in the fashion industry working with names such as Vera Wang, Donna Karen, Narcisco Rodriguez and Tommy Hilfiger. Lane begins his new...