Hyve Group portfolio director on the evolution of trade shows and what to expect for AW25
Towards the end of 2024, Hyve Group shook up the UK industry when it announced that its once prevalent fashion fair, Pure London, was to no longer be a standalone event. Instead, the fashion-focused show was to come under the umbrella of its sister brand, Spring Fair, in what was to be a “strategic refocus” that aligned with the evolving needs...
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