Hyve Group news and archive

Source Fashion to move into larger venue for July 2025 show

Hyve Group’s Source Fashion is set to return from July 8 to 10 this year, at what will be a larger venue for the sourcing trade show. The event is moving to The Grand Hall at Olympia London, aligning with what organisers say is “season-on-season growth”. According to Hyve, the show, now only in its third year, has grown by 30 percent each...

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Hyve Group portfolio director on the evolution of trade shows and what to expect for AW25

Towards the end of 2024, Hyve Group shook up the UK industry when it announced that its once prevalent fashion fair, Pure London, was to no longer be a standalone event. Instead, the fashion-focused show was to come under the umbrella of its sister brand, Spring Fair, in what was to be a “strategic refocus” that aligned with the evolving needs...

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Scoop, Source and Spring Fair: The new landscape of the UK’s trade show scene

The trade fair season is upon us, and with it comes somewhat of a restructuring among the UK’s event landscape. With Pure London now under the wing of its Birmingham-based sister show, Spring Fair; Just Around the Corner (JATC) ceasing to exist; and both Scoop and Source on the verge of new locations, the schedule of Hyve Group is remaining...

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Trade show Pure London to move to Birmingham NEC

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...

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Hyve Group bolsters leadership for Spring and Autumn Fair

Exhibition and conference organisation Hyve Group has announced the appointment of two new members to its leadership team for Spring Fair and Autumn Fair. Jackson Szabo is to join the company as portfolio director, while Soraya Gadelrab has been named as the new event director for the fairs. Hyve said the two appointments would “strengthen and...

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UK trade fairs Pure London and JATC to combine from February

British fashion trade fair Pure London and smaller competitor Just Around The Corner (JATC) are joining forces from February 2024 in a “milestone” move that will boost their offer and reach. The first Pure London x JATC will take place from February 11 to 13 at Pure London’s usual stomping ground of Olympia London, and will be run by Pure...

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Events business Hyve Group selects new non-exec director

Hyve Group, the business behind events companies Shoptalk and Spring Fair, has announced the appointment of Julie Harris as non-executive director of its board of directors, effective February 2. Harris currently serves as CEO of Comparison Technologies, a position she has held since November 2019, and boasts over 25 years of experience working...

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Pure London announces keynote speakers for February show

UK fashion trade fair Pure London has announced the line-up of talks for its edition taking place between February 12 and 14 at Olympia London. The two keynote speakers for the upcoming show are Ed Burstell, a retail executive who served for eight years as managing director of Liberty London, and Piers Carpenter, a jewellery designer who won the...

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Hyve Group director to join Olympia London

ASM Global, a producer of entertainment experiences and venue management, has announced the appointment of Julie Driscoll as its new chief executive officer of Olympia London, effective December 5. The event venue’s managing director, Nigel Nathan, will remain on in a consultancy role for three months to ensure a smooth transition. Driscoll...

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Pure London returns with upbeat SS23 edition despite sweltering heats

Womenswear trade show Pure London returned to the English capital from July 17 to July 19 for the first in-person, standalone edition since the beginning of the pandemic. Despite being set against a harsh backdrop of extreme heat across the London capital and elsewhere in the country, the event celebrated an upbeat edition, with brands, buyers,...

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Pure London: Six brands attending for the first time in July

UK fashion trade fair Pure London is returning to Olympia London at the end this week for the first standalone, in-person edition since the beginning of the pandemic. The event, running from Sunday July 17 to Tuesday July 19, will feature trend-led catwalk shows and keynote speakers including model and activist Arizona Muse and Fashionopolis...

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Pure London to showcase Sicilian fashion designers

UK fashion trade show Pure London will shine a spotlight on Sicilian fashion designers, artisans, and brands when it returns to Olympia London later this month. Pure organiser Hyve Group said Monday that Regione Siciliana will be participating at the trade fair, with brands including Barocco Oro, Danié, Fiori D'Arancio, Curtis, Scocca,...