Icebreaker news and archive

Smartwool names new sales agency in Benelux

Smartwool, the sock and apparel brand based in Denver, Colorado, part of the VF Corporation, has appointed Ideavelop BV as its sales agency for Belgium, the Netherlands, and Luxembourg. The move is part of VF strengthening its natural apparel portfolio in EMEA by building on Ideavelop’s 25-year partnership with sustainable merino wool brand...

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Business

VF Corp names appointments at multiple brands in leadership shake up

VF Corporation has announced a string of promotions and appointments at four of its portfolio brands, including Dickies, as it shakes up its leadership teams. The previous brand president of Altra, Todd Dalhausser, has been appointed global brand president of Dickies, where he will report to VF’s interim president and CEO, Benno Dorer, and serve...

Video

RawAssembly x Mindful Fashion New Zealand: Session 4 - Traceability

There is increasing demand for certified, traceable products and materials. Consumers want higher standards and visibility from the products they buy, and manufacturers want to make sure they can verify sustainability practices in their supply chain. Learn how businesses in the fashion and textile industry can use standards and certifications to...

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Fashion

Icebreaker and Spinnova to develop circular mid-layer products

New Zealand-based Icebreaker is teaming up with material tech company Spinnova to developing fully circular mid-layer products out of merino wool and Spinnova fibre. The VF-owned, ethical and sustainable natural performance apparel brand is working with Spinnova on a joint sustainability journey to develop a mid-layer product with a minimal...

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Business

Icebreaker gets closer to plastic-free goal in latest transparency report

New Zealand-based natural performance apparel company, Icebreaker, has released the fourth instalment of its annual Transparency Report that states the brand has reached 91 percent progress on its ambitious plastic-free by 2023 target. Icebreaker provides natural, high-performing outdoor clothing as an alternative to plastic-based synthetic...