In The Style news and archive

In The Style reveals job cuts as full year revenue takes sharp tumble

New accounts filed by fast fashion e-tailer In The Style (ITS) have revealed a series of job cuts at the firm as well as a sharp drop in revenue for the full financial year. The company said that it had reduced people overhead by around 38 percent, reflecting a drop from 179 to 140 employees, after taking certain steps to gain the ability to do...

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In The Style founder Adam Frisby exits company

Adam Frisby, the founder of In The Style (ITS), has announced his departure from the fast fashion e-tailer after previously stepping down from his prior chief executive officer position at the end of 2023. Frisby, who founded the company 11 years ago, made the revelation in an Instagram post, where he said that the decision to exit hadn’t been...

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In The Style establishes partnership with Tesco’s F&F brand

Fast fashion retailer In The Style (ITS) has announced a new partnership with F&F, the clothing brand of supermarket giant Tesco. Through the deal, the duo will release a collaborative collection set to launch on the ITS app and in 300 nationwide Tesco stores from June 20. Among the 22 piece collection will be a range of seasonal summer looks...

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Pre-acquisition In The Style tackled declining revenues

Last year, In The Style was marginally rescued from its financial troubles through an acquisition by Baaj Capital, which had agreed to take on the fast fashion retailer’s operations for a sum of 1.2 million pounds. At the time, the British company, founded by the recently exited Adam Frisby, was undergoing a strategic review amid reports of a...

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In The Style founder and CEO steps down

Adam Frisby, the founder of In The Style (ITS), has said he will be stepping back from the fast fashion e-tailer and letting go of his role as chief executive officer. His departure comes at a time when ITS was said to have “turned a corner this last year”, with the company now “back to profitability and doing so well”, Frisby said in his...

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In The Style posts H1 loss, revenues decline

In The Style Group revenue reduced by 11 percent to 26.6 million pounds in the first six month period but increased 208 percent compared to the first half of 2020. Gross profit margin increased by 1.4 percent pts to 48.5 percent, while adjusted EBITDA loss for the period was 1.8 million pounds. The group also made a loss before tax of 3.1...

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In The Style names Perrie Sian its first creative director

Fast fashion label In The Style (ITS) has revealed that influencer Perrie Sian is to become the brand’s first creative director. Sian first started working with ITS in 2021, when she notably only had 100,000 followers on Instagram before building up her network to now stand at 1.3 million followers. Her selection comes after Sian’s regular...

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In The Style shareholders narrowly approve takeover

British fashion retailer In The Style will go ahead with its sales process after 58.92 percent of shareholders backed the move. The retailer will sell its operating subsidiary, In The Style Fashion Limited (ITSFL), for a total cash consideration of 1.2 million pounds following the completion of a strategic review earlier this year. The deal with...

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In The Style agrees to 1.2 million pound sale of subsidiary following strategic review

Fast fashion e-tailer In The Style has agreed to sell its operating subsidiary, In The Style Fashion Limited (ITSFL), for a total cash consideration of 1.2 million pounds following the completion of the company’s strategic review. The retailer struck up the deal with private equity investor Baaj Capital, a UK-based firm that has previously...

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In The Style founder wins court case after accusations of stealing idea

The founder of fast fashion retailer In The Style, Adam Frisby, has won a court case against Paul Clements, who claimed Frisby had stolen his idea to create the brand. The complaint was heard at Manchester’s High Court, which had ruled in favour of Frisby after a five-day trial, stating that Clements narrative was a “false one”. Judge Mark...

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In The Style lowers FY profit guidance

Womenswear brand In The Style has lowered its full-year profit outlook as a drop in demand and other factors impacted the important Christmas quarter. The Manchester-based company reported a 22 percent drop in revenue in the three months to December 31, while direct-to-consumer (DTC) revenue fell 13 percent. It comes after the company launched a...

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In The Style founder accused of ‘stealing’ business idea

Founder of fast fashion e-tailer Adam Frisby could be facing a lawsuit by a businessman that claimed Frisby copied his idea to create the fast fashion brand. The retailer, which is worth over 100 million pounds, was founded by Frisby in 2013, who was said to have initially used redundancy money to launch the business. Now, businessman Paul...