Influencer news and archive

Adidas Originals to launch Molly-Mae collaboration on April 9

The footwear collaboration between sportswear brand Adidas and British influencer Molly-Mae Hague, teased in January, has been unveiled and will feature limited-edition versions of the brand’s Adidas Originals Superstar II and Samba silhouettes. In a statement, Adidas said that the partnership builds on the sportswear brand’s longstanding...

Fashion|In Pictures

Molly-Mae Hague teases Adidas collaboration

Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...

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Fashion|Opinion

2025: The year luxury lost its sheen?

If 2025 will be remembered for anything in fashion, it may be as the year luxury brands discovered that belief in the idea of luxury itself is not infinite. After more than a decade of uninterrupted growth, price inflation and relentless “newness,” the social contract between luxury houses and their customers began to fray. Factory and marketing...

Fashion|In Pictures

Von Dutch Loves collaborates with Jake Paul ahead of Miami bout

Von Dutch’s cult streetwear platform Von Dutch Loves has unveiled an exclusive collaboration with content creator and boxer Jake Paul’s men’s bodycare brand W ahead of his anticipated fight against two-time heavyweight world champion Anthony Joshua in Miami on December 19. The ‘Von Dutch Loves x W’ collection features four hats and four apparel...

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Business

Italy gears up to fight fast fashion

Milan, Italy - The Italian fashion industry is looking to defend itself against Shein. The platform recently challenged the industry on its home turf in Milan with a chic collection and an army of influencers. "Hundreds of thousands of parcels arrive at our homes every day. We must react," Luca Sburlati, president of the fashion employers'...

Fashion

In The Style's Adam Frisby launches new brand

Adam Frisby, founder of In The Style, has unveiled a new fashion brand with influencer Perrie Sian, called Reasn. Introduced on his personal social media, Frisby stated that the fashion brand was built on “inclusivity, quality and style,” and would launch on October 5. Frisby stated: “From the start, our goal was clear: to bridge the gap between...

Fashion|In Pictures

Joanie unveils collaboration with Zeena Shah

British fashion brand Joanie Clothing has launched a new “dopamine dressing edit” in collaboration with influencer, art director, stylist and TV presenter Zeena Shah. The ‘Zeena x Joanie’ capsule collection features nine dresses that reflect Shah’s signature eclectic and colourful style and have been designed with “dopamine dressing in mind,”...

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Fashion

How to avoid a sad beige ending: Lessons drawn from the 'Sad Beige Influencer' case

How can a trailblazer influencer protect themselves from others who mimic their style to unfair commercial advantage? A short, sharp answer is to build a ‘brand’, not just an ‘aesthetic’. Vague claims and vanilla imagery don’t stand up in court. To be effectively enforced, intellectual property needs to be concrete, specific, and original –...

Fashion|In Pictures

Golf influencer Grace Charis launches golf apparel collection

Grace Charis, a golf influencer known for her slow-motion videos showcasing her golf swing, has launched her own golf apparel brand aimed at “adventure-driven” golfers. Charis, who has more than eight million followers across Instagram, TikTok and YouTube, said in a statement: "Golf is more than a sport; it's a way to see the world, meet new...

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Business

Brand of Swedish influencer faces accusations of bullying

A new investigation has brought forth accusations of a toxic culture at Djerf Avenue, the clothing brand of Swedish influencer Matilda Djerf. Swedish news outlet Aftonbladet uncovered the claims in a report citing the experiences of 11 anonymous current and former employees, who each described instances including but not limited to being called...

Fashion

Chinese plus-size influencer spreads body positivity through fashion

Surrounded by racks of colourful dresses and blazers in China's manufacturing hub of Guangzhou, plus-size clothing brand owner and influencer Amanda Yao is on a mission to promote body positivity. She is part of a small but growing number of women in China challenging restrictive beauty standards, including thinness, pale skin and childlike...

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Fashion|Marketing

Influencer overload: Navigating authenticity in digital marketing

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...