Influencer Marketing news and archive

Is influencer marketing worth the hype?

Influencer marketing has become a major component of the fashion industry since the birth of the Instagram influencer. Since then, influencer marketing has grown to incorporate other social media platforms, including YouTube and TikTok. With the number of people going viral nowadays and the influencer market becoming so saturated, there’s a...

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Business

Fashion influencers could soon earn directly from Instagram

Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...

Video

Video: How companies can contribute to social movements

In this 50-minute panel discussion hosted by Traackr, marketing professionals discuss how brands and retailers can best contribute to social movements. Hosts Jennifer Johnson and Erin Williams share how to implement it in the marketing strategy, but also the use of influencers. Watch the entire video below. How Can Brands Contribute to the...

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Fashion

Advertising watchdog cracks down on influencer marketing in ASOS case

There is abundant grey area when it comes to influencer marketing in the fashion realm. Many posts on social media are not obviously identifiable as advertising, with a lack of regulation and minimal standards having been put in place. The British advertising watchdog ASA is cracking down on deceptive marketing practices, aiming to ensure all...

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Fashion

Fashion brands are turning to influencers with fewer followers

In the age of authenticity, brands are turning to influencers that are relatable and trustworthy. This means companies are embracing those with smaller social media followings, such as nano and micro influencers for a more genuine return on investment. Nano influencers are defined as having 800-10,000 followers, and micro influencers 10,000 to...

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People|INTERVIEW

Pioneer Alice Ferraz on the past, present and future of influencer marketing

Alice Ferraz is one of Brazil’s 20 most powerful women, according to Forbes Magazine. She was also ranked by Business of Fashion among the world’s 500 most influential people in fashion. The reason for earning such accolades? She founded the world’s first network of fashion and lifestyle bloggers, F*Hits, back in 2010 when marketing...