• Home
  • Tags
  • Influencers

Influencers news and archive

Fashion

UK shoppers buying luxury fashion directly through social media

Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...

loading...

FeaturedMember
Fashion

Influencers can help people switch to sustainable living

Research from Unilever suggests that social media influencers can have a positive impact on consumer behaviour, especially when it comes to sustainability. Unilever partnered with a cohort of eco-conscious influencers and behavioural scientists to examine the role of influencer content in impacting sustainable choices. In partnership with the...

loading...