Hollister Co launches fashion brand with Charli and Dixie D’Amelio
Hollister Co., a division of Abercrombie and Fitch Co., is co-creating an apparel brand with social media personalities Charli and Dixie D’Amelio. Social Tourist will debut exclusively in Hollister stores and online on May 20 and is described by the retailer as a “trend-forward” brand that has been “imagined and inspired by Charli and Dixie’s...
6 May 2021
Dupe influencers’ spread counterfeits on social platforms – harming consumers and brands
Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...
6 May 2021
Avail launches first community-driven runway concept
Avail, the social shopping app for independent brands founded in 2019 by Noëmie Haverhals from Belgium, has launched ‘Remote Runway’ the first community-driven runway show. Aimed at presenting the future of fashion, the Avail Remote Runway is looking to make the virtual runway part of the daily shop by allowing customers to buy styles from small...
15 Sep 2020
Copenhagen Fashion Week lacked the influencer buzz
Copenhagen Fashion Week really put itself on the fashion map with its Scandi-cool brands, sustainable credentials, as well as its ability to attract all the streetstyle influencers, however, in the wake of the coronavirus pandemic, with travel bans and social-distanced showcases it seems influencers stayed away, and so did their much-needed...
18 Aug 2020
Video: How influencers are adapting their business during COVID-19
Content creators Ashley Ballard, Coco Bassey, and Lucie Fink — who know the ins and outs of YouTube, Instagram, and TikTok — share how to create content from home in a time when digital connection is more important than ever. They tell us how their jobs have changed during the ongoing COVID-19 pandemic, how they've been forced to adapt, and how...
26 May 2020
Oreo launches first fashion collection
Oreo, the sandwich cookie, has unveiled its first-ever fashion collection, created in collaboration with three European influencers, with the aim of driving cookie sales and engagement in European markets. Developed by creative agency Elvis, the playful ‘Oreo Twist Your Style’ unisex clothing collection uses iconic Oreo imagery across a number...
14 Jan 2020
Digital meets physical, defining the retail landscape in 2020
Over the past few years the retail landscape has been evolving at rocket speed with 2020 set to be the definitive year of immersive retailing. The much talked about ‘store of the future’ must, in fact, become reality today. As digital and bricks & mortar strategies merge to co-exist, the retail apocalypse of the 2010’s which saw a surge in shop...
20 Dec 2019
Lyst and Pinterest name the most fashion-influential TV characters
Fashion search platform Lyst partnered with visual discovery engine Pinterest to determine the biggest fashion influences on the small screen. The research resulted in a list of the 11 television characters and personalities with the most influence on consumer fashion. The two parties integrated their huge global data sets, analyzed search...
20 Aug 2019
‘Outfit of the day’ posts; the ultimate anti-fashion ritual
It’s a strange bind we find ourselves in. All ethnicities and body types are being represented on runways and in media, and that’s to be praised from the highest peak, but from this magnificent melting pot emerges only an endless parade of flawless Fembots. Their sameness is the ultimate denial of fashion although many of them may be hailed in...
4 Jul 2019
Video: How an influencer styles an 8,000 dollar outfit
In this episode of #ThisLookisMoney, Harper's Bazaar hit the cobblestoned streets of Soho, with four influencers to find out how they style themselves on the daily. Source:Harper's Bazaar, YouTube.
6 May 2019
Fashion brands are turning to influencers with fewer followers
In the age of authenticity, brands are turning to influencers that are relatable and trustworthy. This means companies are embracing those with smaller social media followings, such as nano and micro influencers for a more genuine return on investment. Nano influencers are defined as having 800-10,000 followers, and micro influencers 10,000 to...
30 Apr 2019
Video: What I Hate About 'Fashion Influencers'
While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Youtube, The Fashion Archive
12 Mar 2019