Instagram begins testings ads in its Shop tab
Business ads may soon be introduced in the Shop section of the popular social media app, Instagram. The mobile-only feature will be introduced to the global marketplace over the coming months. The Instagram shopping feature was launched in 2020, with the option for in-app customer checkouts and for fashion brands and other retailers to tag...
10 Aug 2021
Facebook debuts new shoppings tools across Instagram and its platforms
Facebook Inc. is adding new shopping tools to its platforms, including visual discovery on Instagram. The company is testing a new search function, powered by AI, to help users find similar products, such as a floral dress, just by tapping an image of a dress they like. Soon Instagram will make it possible for people to take photos from their...
23 Jun 2021
Fashion influencers could soon earn directly from Instagram
Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...
30 Apr 2021
After quitting social media, Bottega Veneta launches digital magazine
Bottega Veneta has launched a new digital magazine called Issue. The debut quarterly publication is an audiovisual feast and curated with a roster of luminaries including Barbara Hulanicki, Missy Elliott and Walter Pfeiffer. There is plenty of fashion editorial and catwalk footage, but also music, video and graphics. The online publication is...
1 Apr 2021
Why brands are turning to nano-influencers
The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing. Many fashion brands are turning to nano-influencers, those with 1,000 to 10,000 followers, who’s audiences are dedicated and engaged, yet modest in size. One reason is that the past twelve months have impacted...
29 Mar 2021
Majority of Instagram ads not labelled correctly by brands and influencers
The grey area of advertising on Instagram remains much too broad, with just 35 percent of ads clearly labelled by influencers and brands. A new report by the ASA, British Advertising Standards Authority, finds influencers not sticking to the rules with too much content not disclosed as advertising. In September last year, the ASA undertook a...
23 Mar 2021
Instagram launches multiple user broadcasts with Live Rooms
Instagram this week launched Live Rooms, a livestream broadcast that can feature up to four users simultaneously streaming together in virtual ‘rooms.’ The focus on audiovisual comes as Clubhouse, the latest social media craze, based on group broadcasting, is taking the world by storm. While the fashion industry has been slow to embrace...
3 Mar 2021
Bottega Veneta exits social media on all platforms
Bottega Veneta has quietly closed its social media accounts, exiting Facebook, Instagram and Twitter, sparking an end to its social marketing communications. In an unprecedented move for a luxury fashion house, the Kering-owned company has chosen to restrict its digital communications, going against the tide of most marketing strategies. In...
7 Jan 2021
Podcast: Aimee Song explains how she built a brand beyond her Instagram feed
In this episode, Girlboss interviews influencer Aimee Song about how she built a brand beyond her Instagram feed and how to grow a social media presence.Listen to the podcast below. Source: Girlboss via Spotify Photo credit: Unsplash
17 Dec 2020
Instagram launches shopping via Reels
Shoppable content and social commerce are the new frontiers of digital sales with Instagram announcing e-commerce in its short-video feature will be made permanent. The development further highlights the importance of brands taking a mobile-first approach. With its new feature Instagram is making shopping available via every format, in its Feed,...
11 Dec 2020
Podcast: The Glossy Podcast speaks to Instagram's Kristie Dash
In this episode, The Glossy Podcast speaks to Instagram's manager of fashion and beauty strategic partnerships Kristie Dash about the mentality of creators, beauty being at the forefront of Instagram and the combination of reality and fantasy. Listen to the podcast below. Source: The Glossy Podcast via Megaphone
10 Dec 2020
Instagram dog Boobie Billie launches luxury brand
With over 250,000 followers on Instagram, this six pound Italian greyhound-chihuahua mix has just launched her own fashion collection, for people. Boobie Billie the fashionable dog, or known to her followers as BB, first started her Instagram page in 2019. There were two items released in the launch, the Boobie bags and the Boobushka in four...
17 Sep 2020