Intimates news and archive

Parade introduces first-ever underwire bra collection

American intimates brand Parade, known for its bold bralettes and colourful underwear, has launched its first-ever collection of underwire bras due to demand from its customers wanting structured bras for everyday wear that were comfortable. Parade’s answer is the ‘Always On’ bra collection, which it states challenges the age-old reputation of...

Fairs

New lingerie trade show launching in London

The UK is getting a new fashion trade show dedicated to lingerie, nightwear, resort and lifestyle apparel in January 2024. ‘Wonderland’ will open its doors to the industry from January 28 to 29 at the Vinyl Factory in Soho, London. The trade show will showcase the “best-of-the-best” autumn/winter 2024 collections from well-known intimate apparel...

Fashion|In Pictures

Walmart launches inclusive sleepwear and intimates brand

Walmart has unveiled a new inclusive and elevated sleepwear and intimates brand Joyspun, as it looks to continue to evolve and grow its fashion category. Joyspun will replace Secret Treasures, Walmart’s previous billion-dollar private intimates and sleepwear line, which according to the retailer captured the “largest customer base across the...

Featured

Fashion|Interview

Compostable underwear makes sustainable gift giving easier for Christmas

Sustainability efforts touch almost all aspects of our lives, from periods products, to food packaging, to our wardrobes, but the small matter of our daily under garments has been largely overlooked leaving many of us wondering what are we supposed to do with these small inconveniences when we’re ready to part ways with them. They are products...