Jaded London news and archive

Jaded London ad banned over smoking imagery

The UK's advertising watchdog has upheld a complaint against fashion brand Jaded London, ruling that one of its marketing emails "glamourised smoking". In a ruling published by the Advertising Standards Authority (ASA), the regulator found that an email sent on 27 May 2026, featuring a model wearing a backless pink mini dress while holding what...

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Jaded London item found to have Shein label according to TikTok user

A shopper on TikTok was left in disbelief after finding a label by controversial fast fashion platform Shein that appeared to have been sewn into her garment from Jaded London. In a video posted to the social media platform, Emma Silverman showed the lining of the supposed Jaded London top, in which both a tag from the brand and a tag from Shein...

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Fashion|INTERVIEW

Jaded London co-founder chats streetwear success

Jaded London is fast becoming one of London’s hottest street label, worn by the likes of Beyonce, Taylor Swift and Cara Delevingne, and has become instantly recognisable for its colourful, urban designs. Founded in 2013 by sibling duo Jade and Grant Goulden, their innovative designs and cutting-edge trends have earned them an army of dedicated...