Jaeger news and archive

Marks & Spencer expands Jaeger to 20 more stores

Marks & Spencer has confirmed that Jaeger will open in another 20 of its stores across the UK, doubling the heritage fashion brand’s presence. The move comes following a successful trial last year in 26 M&S stores, where Jaeger operated from its own dedicated space. This autumn, Jaeger will be available in nine more stores across the UK from...

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Marks & Spencer trails in-store virtual try-on feature for Jaeger

Marks & Spencer has joined the increasing line up of retailers getting in on the virtual try-on (VTO) trend after it launched a new partnership with Zyler to introduce the experience in two of its stores. The retailer worked with VTO solutions provider Zyler on bringing the in-store feature to its Oxford Circus and Harrogate branches, where it...

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Jaeger MD reportedly set to leave Marks & Spencer

Managing director of Jaeger Fiona Lambert is reportedly set to leave as its owner Marks & Spencer implements a team restructure. Lambert was initially hired in February 2022, a month after the British department store bought Jaeger out of administration for six million pounds, and was tasked with leading the revival of the brand. According to...

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Marks & Spencer’s Jaeger appoints new head of product

Jaeger, an independent clothing brand owned by Marks & Spencer, has announced the appointment of Suzi Avens as its new head of product. Avens will be tasked with delivering a contemporary product strategy in continuation of Jaeger’s goal to create a compelling omnichannel brand with an international presence. She joins the company already with...

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Marks & Spencer to expand store presence of Jaeger for SS22

Marks & Spencer has said it will be expanding the in-store presence of the Jaeger brand following a “successful UK store trial” which launched in October 2021. The British label, which Marks & Spencer acquired back in January 2021, relaunched through the retailer as part of expanding its own-brand range business, contributing to the ‘Brands at...

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Marks & Spencer to hire six young colleagues to boost Jaeger team

As part of the re-establishment of Jaeger, Marks and Spencer has announced plans to hire six new colleagues to the team as part of the UK Government’s Kickstart programme. In line with the retailer’s partnership with nonprofit The Prince’s Trust, the hunt for colleagues will focus on hiring young people for the positions to help bolser the...

FashionFeatured

Marks and Spencer relaunching Jaeger for AW21

British fashion brand Jaeger is relaunching for autumn/winter 2021 as part of the Marks and Spencer family after the retailer acquired the label out of administration for 6 million pounds in January earlier this year. The “all new” Jaeger will officially launch on M&S.com on October 6 as part of its wider ‘Brands at M&S’ strategy, with a store...

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Marks & Spencer adds two new execs to clothing team

Marks & Spencer has announced two new key exec appointments to its clothing team following its acquisition of fashion retailer Jaeger last month. Anna Braithwaite will be joining the company as director of clothing and home marketing where she will lead the streamlined marketing team made up of creative and channels experts. In her new position,...

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Jaeger to cut 233 jobs and close all stores as M&S finalises deal

The joint administrators of Jaeger have announced that 233 jobs will be lost at the fashion retailer following the completion of its acquisition by Marks & Spencer. Advisory firm FRP announced Friday that it has secured a deal for the sale of the stock and supporting marketing assets of the Jaeger brand to Marks and Spencer. As part of the deal,...

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Marks & Spencer buys Jaeger out of administration

Marks & Spencer has acquired loss-making fashion retailer Jaeger out of administration for an undisclosed sum. The purchase includes the acquisition of Jaeger's brand and stock, but not its 63 remaining standalone stores. Jaeger, which was previously owned by Edinburgh Woollen Mill (EWM) Group, fell into administration in November along with EWM...

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Jaeger announces job cuts and store closures

A week after falling into administration, Jaeger has announced it is to cut 103 jobs and close 13 stores and concessions. The Edinburgh Woollen Mill (EWM) Group-owned fashion brand, along with EWM Group-owned discount retailer Peacocks, appointed administrators from advisory firm FRP last week following failed efforts by management to secure a...

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Jaeger and Peacocks fall into administration

Edinburgh Woollen Mill (EWM) Group’s Jaeger and Peacocks chains have fallen into administration. Tony Wright and Alastair Massey, partners at advisory firm FRP, were appointed joint administrators on Thursday following efforts by management to secure a solvent sale of both businesses. London-based Jaeger has 76 stores and concessions and 347...