Jeff Abrams news and archive

Rails open second UK store in Notting Hill

Los Angeles-based fashion and lifestyle brand Rails has opened its second UK store in London’s Westbourne Grove. The 1,000 square foot Rails Notting Hill houses both womenswear and menswear, offering customers “an opportunity to experience in-person the full scope of the brand and product offering”. The open follows the success of its debut UK...

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Los Angeles-based Rails opens first UK store

US fashion and lifestyle brand Rails has opened its first UK store in London’s Covent Garden. The 2,000 square foot store is located at 13 Floral Street and has been designed to reflect the brand’s Southern California roots to house its womenswear and menswear collections. The opening allows Rails to connect with what it calls its “highly...