JoJo Maman Bebe news and archive

FatFace introduces kidswear brand JoJo Maman Bébé to Bluewater store

British retailer FatFace is continuing to expand its offering by adding JoJo Maman Bébé to its store. The baby and kidswear brand has been introduced to FatFace’s Bluewater Shopping Centre location as part of the company’s broader efforts to trial new formats in retail. Over 200 Jojo styles are now available at the site, spanning babywear, kids’...

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Gwynn Milligan joins TheLittleLoop board ahead of adult fashion expansion

In a strategic move to bolster its leadership team, the UK’s first aggregated garment circularity platform, TheLittleLoop, has appointed former JoJo Maman Bébé CEO Gwynn Milligan as a non-executive director. The appointment comes at a pivotal moment as the company prepares for a major 2026 expansion into adult fashion under the new brand name...

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JoJo Maman Bébé launches resale programme amid expansion into older kidswear

Childrenwear retailer JoJo Maman Bébé has launched a new takeback scheme in partnership with thelittleloop, through which customers can return used clothing in exchange for credits. The scheme, dubbed ‘JoJo Reloved’, has now launched in the UK, and allows customers to either trade-in goods via the JoJo website or with a clear-out bag that can be...

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Next acquires JoJo Maman Bébé with investment firms

Mother and baby brand JoJo Maman Bébé has been snapped up by Next Plc and a number of investment funds and vehicles managed by Davidson Kempner Capital Management. Next acquired a 44 percent stake in the UK company, from the shares of existing shareholders, while other investment firms acquired the remaining 56 percent. Upon the completion of...