K-WAY news and archive

K-Way to debut eyewear with Marcolin

French fashion brand K-Way, owned by Turin-based group BasicNet SpA, known for its rain jackets, is venturing into eyewear with Marcolin. K-Way has signed an exclusive licensing agreement with Marcolin for the design, production, and worldwide distribution of K-Way brand sunglasses, optical frames, ski goggles and eyewear for kids. The six-year...

BusinessFeatured

K-Way partners with Bluebell Group to launch in Hong Kong

French outerwear brand K-Way is launching in the Hong Kong market in partnership with the Bluebell Group as part of its global expansion plans. K-Way, known for its windbreaker, lifestyle fashion and sportswear, will be launching its products to Hong Kong consumers with a local website, online k-way.com.hk, before opening a physical store in...

Video

Video: K-Way FW22 collection

In this video, fashion label K-Way has presented its FW22 collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: FF Channel via YouTube Photo credit: K-Way, Facebook

Business

K-Way eyes Asia expansion

Outerwear brand K-Way could possibly be looking at a repositioning strategy in China in 2022, as it sets its sights on new markets. Following immediately on from its autumn/winter 2022 show at Milan Fashion Week, Lorenzo Boglione, vice president of sales at the brand’s parent company BasicNet Group, has said the firm plans to grow the brand...

Fashion |In Pictures

Saint Laurent collaborates with K-Way

French luxury label Saint Laurent has launched a collaboration with outdoor brand K-Way, available exclusively in its Saint Laurent Rive Droite stores in Paris and Los Angeles. Saint Laurent creative director Anthony Vaccarello worked with K-Way to reinterpret a limited-edition bomber with a tiger print and graphic touches. The unisex model is...

Fashion |In Pictures Featured

K-Way unveils collaboration with model Mariacarla Boscono

Italian model Mariacarla Boscono has designed a collection for outdoor specialists K-Way, featuring styles for women and girls. As well as designing the collection, this project marks Boscono’s first 360-degree experience as an artistic director, photographer and brand endorser, explained K-Way in the press release. K-Way by Mariacarla Boscono...

Fashion

K-Way unveils first co-branding with Engineered Garments

Outdoor specialists K-Way has unveiled its first co-branded venture with New York-based brand, Engineered Garments for spring/summer 2021. The collection features a buttoned field jacket, zip-up jacket, pair of dungarees, bucket hat, and a holster bag, which “meshes functionality together with a streetwear aesthetic,” explains K-way in a press...

Video

Video: K-Way FW21 collection at MFW

In this video, K-Way has presented its FW21 collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: K-Way via YouTube Photo credit: K-Way, Facebook

FashionFeatured

Milan menswear trends reflect the need for a brighter AW21

Comforting fabrics, bright colours, winter shorts and uninhibited movement are all on show at Milan Men's Fashion Week, whose collections for autumn-winter 2021 have been kept behind closed doors this year by Covid-19. With the Italian fashion capital again under lockdown and its luxury stores closed, designers couldn't help but nod to the new...

FashionFeatured

K-Way stages its first catwalk show at Pitti Uomo

Outerwear brand K-Way, known for its waterproof jackets, took to the catwalk for the first time during Pitti Immagine Uomo 97 to celebrate its “consolidated re-launch”. K-Way, now part of Turin-based BasicNet Group since 2004, showcased what it described as “the evolution of a contemporary icon” with its co-ed catwalk show at Florence’s Palazzo...