Kantar news and archive

With LA 2028 looming, can the Olympics be a long-term investment for fashion?

The 2024 Paris Olympics have undoubtedly placed the fashion industry in the spotlight. Partnering with the Olympics gives brands unprecedented visibility and maximises marketing budgets, however some analysts have questioned whether direct sales will live up to the hype. But is this truly the primary objective? LVMH is a case in point. Despite...

Retail

Why M&S stopped selling suits in most of its stores

Once a destination for suits and formalwear, Marks & Spencer is betting on casual fashion and no longer selling suiting in most of its stores. The company said tastes have evolved and the pandemic fuelled the trend for casualwear, with men favouring smart separates over tailoring. Over 50 percent of M&S’s bigger stores are no longer selling...