Keds news and archive

Keds unveils collaboration with Monster High

American heritage footwear brand Keds has unveiled a ghoulish collaboration with Mattel’s fashion doll toy brand Monster High. The Keds x Monster High collection merges fashion-forward Keds silhouettes with the edgy aesthetics of Monster High characters Draculaura, Frankie Stein, and Clawdeen Wolf. The collection features three styles, designed...

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Andrea O'Donnell to join Designer Brands as EVP and brands president

Designer Brands has appointed Andrea O'Donnell as brands president and executive vice president of the company, with her appointment to be effective as of January 29, 2024. As brands president, the company said, O'Donnell will be globally responsible for Designer Brands' full suite of owned and licensed brands, which includes Keds, Vince Camuto,...

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Designer Brands post drop in Q2 sales, reiterates outlook

Designer Brands has reported a 7.8 percent drop in net sales in the second quarter of the year. The US footwear and accessories retailer generated sales of 792.2 million dollars in the three months to July 29, down from 859.3 million dollars a year earlier. On a comparable basis, sales were down 8.9 percent. The company’s net profit narrowed to...

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Designer Brands Q1 comparable sales down 10.4 percent

Designer Brands has reported a 10.7 percent decrease in net sales to 742.1 million dollars in the first quarter, while comparable sales decreased by 10.4 percent. The company said gross profit fell to 237.7 million dollars from 275.7 million dollars and gross margin was 32 percent compared to 33.2 percent for the same period last year. Reported...

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Keds unveils updated brand identity

Footwear label Keds has unveiled a refreshed brand image, including an updated logo, as part of its new vision designed to “create a space where everyone is celebrated for their unique identity”. The logo will debut in a new blue hue, and will be launched alongside an updated brand platform to support the brand’s vision. The platform itself is...

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Designer Brands acquires Keds brand from Wolverine Worldwide

Designer Brands Inc. has completed the acquisition of Keds from Wolverine Worldwide. "Our growing strength in owned Brands is evident, given that just twelve months ago, the athleisure category was a massive white space opportunity for us, and we now control high-quality brands across multiple price points," said Doug Howe, incoming chief...

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Wolverine Worldwide to reduce workforce, divest Keds brand

Wolverine World Wide, Inc. has started a formal process to divest or licence the Keds brand and Wolverine Leathers business, both of which, the company said, are low-profit contributors. In connection with these brand and organisational changes, the company initiated a workforce reduction earlier this week and expects theinitiative to result in...

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Keds steps into luxury through Altuzarra partnership

Sneaker brand Keds has revealed a new collaboration with Altuzarra during the womenswear label’s New York Fashion Week show. It comes as part of Keds’ relationship with IMG and NYFW: The Shows, for which the brand is the official footwear partner for the second season in a row. The collaborative collection, which will be available from spring...

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Keds sells Champion trademarks for footwear to HanesBrands

Wolverine World Wide, Inc. has announced that Keds, LLC, its wholly-owned subsidiary, has sold the Champion trademarks for footwear in the United States and Canada to its longtime licensee, HanesBrands Inc, for 90 million dollars in cash. “This transaction represents a unique opportunity to simplify our business model while at the same time...

Fashion

Keds announced as "Official Sole" of New York Fashion Week

Keds is entering partnership with IMG and New York Fashion Week: The Shows for 2022. Keds has been named the 'Official Sole of NYFW,' with the brand debuting new and exclusive footwear collections in both the spring and fall of 2022. Beginning in February, a wide array of new footwear styles will debut during New York Fashion Week. Keds' first...

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Keds appoints Jennifer Lynch as VP of global product

Keds, a division of Wolverine World Wide, Inc. has appointed footwear and apparel industry veteran Jennifer Lynch as the new Vice President of Global Product. In her new role, the company said in a statement, Lynch will manage design, product development and product management for the brand. “There is so much opportunity to build on Keds’...

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Keds Announces New Global Brand President

WALTHAM, Mass., May 21, 2020 – Bornie Del Priore has been named the new Global Brand President of iconic sneaker and women’s lifestyle brand Keds®, a division of Wolverine World Wide, Inc. (NYSE: WWW). Del Priore has more than two decades of global footwear industry experience and currently serves as Global Brand President of the Wolverine...