Keds news and archive

Keds unveils updated brand identity

Footwear label Keds has unveiled a refreshed brand image, including an updated logo, as part of its new vision designed to “create a space where everyone is celebrated for their unique identity”. The logo will debut in a new blue hue, and will be launched alongside an updated brand platform to support the brand’s vision. The platform itself is...

BusinessFeatured

Designer Brands acquires Keds brand from Wolverine Worldwide

Designer Brands Inc. has completed the acquisition of Keds from Wolverine Worldwide. "Our growing strength in owned Brands is evident, given that just twelve months ago, the athleisure category was a massive white space opportunity for us, and we now control high-quality brands across multiple price points," said Doug Howe, incoming chief...

Business

Wolverine Worldwide to reduce workforce, divest Keds brand

Wolverine World Wide, Inc. has started a formal process to divest or licence the Keds brand and Wolverine Leathers business, both of which, the company said, are low-profit contributors. In connection with these brand and organisational changes, the company initiated a workforce reduction earlier this week and expects theinitiative to result in...

Fashion

Keds steps into luxury through Altuzarra partnership

Sneaker brand Keds has revealed a new collaboration with Altuzarra during the womenswear label’s New York Fashion Week show. It comes as part of Keds’ relationship with IMG and NYFW: The Shows, for which the brand is the official footwear partner for the second season in a row. The collaborative collection, which will be available from spring...

Business

Keds sells Champion trademarks for footwear to HanesBrands

Wolverine World Wide, Inc. has announced that Keds, LLC, its wholly-owned subsidiary, has sold the Champion trademarks for footwear in the United States and Canada to its longtime licensee, HanesBrands Inc, for 90 million dollars in cash. “This transaction represents a unique opportunity to simplify our business model while at the same time...

Fashion

Keds announced as "Official Sole" of New York Fashion Week

Keds is entering partnership with IMG and New York Fashion Week: The Shows for 2022. Keds has been named the 'Official Sole of NYFW,' with the brand debuting new and exclusive footwear collections in both the spring and fall of 2022. Beginning in February, a wide array of new footwear styles will debut during New York Fashion Week. Keds' first...

Business

Keds appoints Jennifer Lynch as VP of global product

Keds, a division of Wolverine World Wide, Inc. has appointed footwear and apparel industry veteran Jennifer Lynch as the new Vice President of Global Product. In her new role, the company said in a statement, Lynch will manage design, product development and product management for the brand. “There is so much opportunity to build on Keds’...

People

Keds Announces New Global Brand President

WALTHAM, Mass., May 21, 2020 – Bornie Del Priore has been named the new Global Brand President of iconic sneaker and women’s lifestyle brand Keds®, a division of Wolverine World Wide, Inc. (NYSE: WWW). Del Priore has more than two decades of global footwear industry experience and currently serves as Global Brand President of the Wolverine...