Kidly news and archive

Mori expands US presence with Kidly by Mori launch

British baby and children’s wear brand Mori is venturing further into the US market through the regional launch of Kidly by Mori as part of its next phase of growth. The London-founded label has pitted the US as a key strategic growth market, with Nordstrom and Bloomingdale’s already serving as stockists for the Mori brand itself, operating...

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Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

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Mori makes childrenswear brand Kidly its first acquisition

Baby and childrenswear brand Mori has made its first acquisition. The company has snapped up fellow British children’s clothing retailer Kidly as it continues to pursue growth both in and beyond the UK. By bringing the two brands together, Mori said it is moving closer to becoming “one of the best-loved baby and children’s brands globally”....

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Kidly launches crowdfunding campaign to grow own label business

Kidly Ltd., the online kids’ retailer for 0-5 years, has launched its first crowdfunding campaign, via the Seedrs platform. The campaign, which went live publicly this week, the company said in a statement, has already achieved 95 percent of its 1 million pounds investment target, with 85 percent of this reached in the first two days. The...