Kids news and archive

Clarks launches Roald Dahl kid’s collection

British footwear Clarks has unveiled a new kids’ shoe collection in collaboration with the Roald Dahl Story Company, bringing to life some of the author's most beloved children's stories. The Clarks x Roald Dahl collection launches on March 3, ahead of World Book Day on March 6, and showcases enchanting designs celebrating the British authors...

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Aerosoles expands into kids’ footwear

Footwear brand Aerosoles, known for its comfort and innovative technology, is expanding into kids’ footwear. The brand, which was acquired by American Exchange Group in June 2022, said it is looking to expand beyond its women's footwear, as part of its strategy to establish itself as a global lifestyle brand. The Aerosoles' kids footwear...

Fashion|In Pictures

Jordan Brand launches sneakers designed just for kids

Jordan Brand, Michael Jordan's label produced in collaboration with Nike, has launched a new sneaker silhouette designed specifically for kids, the Jordan Brand 23/7. The kid-friendly Jordan Brand 23/7 sneaker has been designed to be an “easy-entry shoe” for an enhanced “kid’s experience” that makes them feel independent and confident, explains...

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Christian Louboutin to launch kids and pet lines

Luxury footwear and accessories brand Christian Louboutin is launching LoubiFamily, a brand-new product category designed to cater for every member of the family, from adults to kids and beloved pets. Launching for autumn/winter 2022, LoubiFamily will be highlighted with a unique store concept that will debut in London, New York, and Shanghai in...

Fashion|In Pictures

Dune London to launch debut kids footwear

Footwear retailer Dune London is launching a kids footwear line on July 1 to mark its first-ever children’s collection. Dune London Kids will launch as a 22-piece girls range inspired by the premium design ethos of the adult collection with a focus on trainers, school shoes, and miniature versions of its best-selling styles. For its...

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New kid’s accessories brand Flitzy launches

Newly launched Flitzy is targeting “mini trendsetters” with its collection of grown-up fashion, hair and jewellery accessories for kids aged over 3 years old. Flitzy has been designed to celebrate uniqueness and empower self-worth, and places the happiness and wellbeing of children at the heart of its brand with its six core values - unique,...

Fashion|In Pictures

Young Soles collaborates with Peanuts

British children’s footwear brand Young Soles has launched a collection of premium shoes and boots with iconic comic brand Peanuts. The capsule collection of retro children’s shoes and boots feature Snoopy, one of the beloved characters from Charles M. Schulz’s comic strip. The playful Snoopy all-over print pattern appears on two Young Soles...

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Genderless kidswear: how the trend is turning into societal statement

Breaking free from all stereotypes, gender-neutral fashion makes its way into kidswear – and is here to stay. FashionUnited deciphers a societal change driven by millennials. What started as a trend in women’s and men’s runway collections is not a niche statement anymore. Kidswear is letting go of its outdated cliché of pink versus blue,...

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Spotlight on children’s fashion: Mini Rodini and Little Indians

Although the baby and children’s fashion industry has also experienced a very unpredictable period, there are still a multitude of positive developments within this industry. For example, some children’s fashion brands have successfully realised international growth and sustainable production is now increasingly becoming the norm. The power of...

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Kidswear: Labels to watch

Children's fashion today has to meet more demands than ever. It has to be fun, appeal to children and adults alike, be compatible with children's sensitive skin and protect the planet for future generations. The labels gathered here produce sustainably and make sure that children not only have a good time wearing it, but also find a habitable...