Kidswear news and archive

Cotton On to launch kidswear in the UK

Australian fashion and lifestyle retailer Cotton On is building on multi-brand growth in the UK market by launching its kidswear brand, Cotton On Kids, online in the UK this autumn. Cotton On, Australia’s largest fashion brand, has had an online presence in the UK since 2021, offering womenswear, menswear, body and accessories, and due to “...

Retail

Marks & Spencer launches one-year guarantee on kidswear

British department store Marks & Spencer has introduced a one-year quality guarantee on its kids clothing line as part of its ongoing Plan A sustainability strategy. Through the agreement, customers of Marks & Spencer will be able to apply for a full refund within 365 days of purchase if a product does not meet the retailer’s standards. With...

Featured

Fashion

Primark continues to drive inclusive fashion changes with kidswear updates

Fashion retailer Primark is making kids' clothing more inclusive with design updates targeting sensory challenges, following its pledge in 2024 to make fashion and everyday essentials more accessible and affordable to as many people as possible. Primark has announced design changes to its core kidswear range to make it more inclusive and...

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Business|Interview

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

Fashion

Vogue Williams launches new kidswear brand

Irish presenter and podcaster Vogue Williams has launched a new unisex kidswear brand in collaboration with Poeticgem’s brand and marketing division, Luminoso. The kidswear brand, called Gen, caters for children aged 2 to 8 years old and reimagines childrenswear with a focus on versatility, durability, and timeless design, responding to the...

Fashion

Pink Chicken launches new brand for “everyday adventures”

Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...

People

Children’s fashion: discovering the job of purchasing manager (for example at Galeries Lafayette)

According to market research and consulting firm Mordor Intelligence, the global children's wear market is expected to reach 353.20 million US dollars by 2029, growing at a rate of 5.35 percent annually. A rather encouraging outlook, even if in France, children's fashion has experienced a slowdown in recent years. Between optimistic forecasts,...

Retail

Marks & Spencer lowers prices on kidswear

British department store Marks & Spencer has said that it has reduced prices by up to 20 percent on over 100 products in its “everyday essentials” kidswear range, extending its pricing strategy beyond other categories like food. In a press release, the company noted that the reduction in price will not compromise quality or its “high sourcing...

Fashion

Children’s FW25 buyer’s guide: Key items including outerwear, dresses and pants

Held twice a year in Florence, Italy, the Pitti Bimbo trade fair is considered to be the gold standard for the children’s clothing markets, and the trends on display there set the tone for the season. On January 22 and 23, 2025, Pitti Bimbo will mark its 100th edition with exhibitors showing their lines for fw25. Overall, from 60’s mod, 70’s...

Member

Business

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

Featured

Fashion

FW25 Kidswear trends focus on a future defined by possibility, not limitations

As the new year draws closer, the team at FS looks forward to the leading narratives for Kidswear for FW25. In our first trend Quintessence, we imagine a future defined by possibility, not limitation. In this protopia, the ideal can be achieved when perspective is at play; as what at first may appear typical, is at second glance most atypical....

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Fashion|In Pictures

Amazon Essentials launches first-ever celebrity collaboration

Amazon Essentials, the e-commerce giant’s own clothing line of basic wear for men, women, baby, and kids, is launching its first celebrity collaboration with American model and influencer Sofia Grainge. The Amazon Essentials x Sofia Grainge collection is an exclusive range of baby and kidswear inspired by the joys of parenthood. The collection...