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Former Dior designer Kim Jones makes move to Chinese outerwear brand

British designer Kim Jones has added a new employer to his CV. The former Dior menswear designer has joined Chinese outerwear brand Bosideng, as confirmed to FashionNetwork. The Chinese brand made its debut on the Paris Fashion Week catwalk in 2025. Jones is not taking over the entire creative direction of the brand. He is responsible for the...

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Fashion|Opinion

Lyst’s Index and the LVMH paradox

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...

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