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Retail|In Pictures

Skims unveils debut flagship store in New York City

Skims, the shapewear and swimwear brand co-founded by reality TV star Kim Kardashian, has opened its first flagship store in New York City on 5th Avenue. Described as a “significant milestone in the brand's ongoing retail evolution,” the flagship has been designed by design studio Rafael de Cárdenas, showcasing Skims’ distinctive design codes,...

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FashionFeaturedMember

Shapewear brand Skims partners with breast cancer foundation in awareness push

Skims, the 4 billion dollar valued shapewear company, has launched a breast cancer awareness campaign featuring actress Olivia Munn, marking a pivot towards health advocacy in its marketing strategy. The initiative, developed in partnership with Susan G. Komen Foundation, aims to promote early detection screening while driving commercial growth...

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