Klarna news and archive

Most shoppers view circularity as a cost-saving practice

Amid rising living costs worldwide, many shoppers are recognizing the financial advantages of circular practices - in particular second-hand shopping and repair. As thrifting firmly becomes the new normal for many, especially among the younger generations, social awareness of the economic benefits of circularity continues to grow, according to a...

FashionFeatured

‘Fandom Fashion’ leads the way in Klarna’s 2023 trend report

Klarna has released what is now its second annual trend report, ‘The Checkout’, in which it has identified ‘Fandom Fashion’ as the defining consumer trend for 2023. The report, based on the products shoppers have purchased throughout the year, said that data had been driven by the “most dominant pop culture moments” of the period, such as Beyonc...

Business

Klarna expands growth tools for retailer

Klarna, the AI-powered global payments network and shopping assistant, is expanding its growth tools for retailers to help them engage with their audiences “in more effective ways” and to enhance the shopping experience for consumers. In a move to continue its transformation beyond a buy-now-pay-now company, Klarna’s new marketing and ad...

BusinessFeatured

Klarna taps AI for “human shopping experience” with new products

Klarna, the AI-powered global payments network and shopping assistant, is rolling out 13 new products this autumn, including a new AI-powered image search, which allows users to snap, search and shop. The new products were unveiled as part of the company’s ‘Spotlight Fall’ launch and feature new products that build on its “previous applications...

Retail

Klarna introduces new conscious shopping tools

Klarna, the AI-powered global payments network and shopping assistant, has announced the launch of several new products and services aimed at promoting circularity and encouraging smart shopping. Klarna is used by 150 million consumers and 27 million app users worldwide. According to a study by NielsonIQ, consumers are increasingly prioritising...

Business

Klarna posts increase in Q2 sales and GMV

Klarna, the global AI payment network and shopping assistant, increased GMV by 14 percent in the second quarter of this year, while the company’s revenue rose 17 percent to 5.5 billion Swedish krona and turnover from retailers increased by 23 percent. Commenting on the trading update, Sebastian Siemiatkowski, CEO of Klarna said: "I am very proud...

Business

Klarna’s UK head to leave

Alex Marsh, the head of Klarna’s UK business, has exited the company after nearly five years at the ‘buy now, pay later’ (BNPL) service provider. Marsh announced his departure on LinkedIn, where he outlined his experiences at the company, beginning after it acquired Close Brothers Retail Finance in 2018, a move Marsh oversaw. During his time at...

RetailFeatured

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

Business

Klarna reveals new features for consumers and retailers

Retail bank and shopping service platform Klarna is showcasing a new set of features and innovations of its app and website for its ‘Spotlight Spring’ product launch. Presented are Ask Klarna, Ads Manager, Creator Shops and a new personalised shopping feed, which aim to make shopping and reselling for its 150 million customers more personal,...

Fashion

Klarna unveils limited edition footwear for the Chicago Bulls, designed by Don C

Global shopping service Klarna has announced its continued partnership with the Chicago Bulls as their official shopping partner, extending their collaboration for several more years. As part of the partnership, Klarna has teamed up with streetwear designer Don C to create a special edition sneaker for the Bulls' iconic mascot, Benny the Bull....

Retail

Klarna and Paris Hilton open pop-up for Y2K fashion

Payment service provider Klarna has unveiled a new pop-up alongside its latest ambassador Paris Hilton in Los Angeles, California. In line with the reality star’s personal style, ‘House of Y2k’ will centre around shopping and trends from the 2000s through to the current day. The exhibition space will highlight three themes – technology, fashion...

Business

Klarna partners with Paris Hilton’s 11:11 Media on global campaign

Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...