‘Fandom Fashion’ leads the way in Klarna’s 2023 trend report
Klarna has released what is now its second annual trend report, ‘The Checkout’, in which it has identified ‘Fandom Fashion’ as the defining consumer trend for 2023. The report, based on the products shoppers have purchased throughout the year, said that data had been driven by the “most dominant pop culture moments” of the period, such as Beyonc...
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