H&M opens first ‘hyper-local’ flagship store in Berlin
H&M has opened the doors of its first ‘hyper-local’ flagship in Berlin’s creative Mitte district as the Swedish fast-fashion giant experiments with becoming “more personal and locally relevant.” The 300-square-metre store is one of H&M's smallest and offers curated womenswear, selected external brands, vintage pieces and a showroom for...
loading...