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Minimalism meets mass appeal: The rise of Swedish apparel chain Lager 157

The Swedish fashion chain Lager 157 is expanding to Germany. The first store in Bremen is only intended to be the “springboard” for further expansion in Germany and Europe. In an interview, CEO Stefan Palm explains his expansion plans and the business model behind the success of Lager 157's wardrobe staples. Lager 157 has conquered Scandinavia...

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