Levi's news and archive

Crocs tops the charts as the world's most popular fashion brand

The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...

People

Levi Strauss names Gianluca Flore as chief commercial officer

Levi Strauss has appointed Gianluca Flore as executive vice president and chief commercial officer, effective July 29, 2024. Reporting to Michelle Gass, president and chief executive officer, Flore will join the company’s executive leadership team and will be responsible for the commercial operations of the Levi’s brand across all global...

Business

Levi's is cutting 42 jobs at its European headquarters

Levi Strauss is cutting jobs at its European headquarters in Machelen, Belgium, its European management reportedly announced according to Belgian newspaper Nieuwsblad. The news comes after the US fashion brand revealed it was cutting 10 to 15 percent of its jobs worldwide earlier in January. The European headquarters will thus say goodbye to 42...

BusinessFeatured

Levi Strauss exceeds expectations in Q1 despite declining sales

US clothing supplier Levi Strauss & Co. suffered a drop in sales and red figures in the first quarter of the 2023/24 financial year. Nevertheless, the results published on Wednesday evening exceeded market expectations. In response, the company raised its profit forecast. Over the three months prior to 25 February, turnover amounted to just...

PeopleFeatured

Michelle Gass assumes CEO role at Levi’s, expands leadership team

Levi Strauss & Co. announced that Michelle Gass has assumed the role of president and CEO, as previously disclosed in December. Gass follows Chip Bergh, who served as the company’s president and CEO for over 12 years. Michelle Gass takes over as CEO of Levi’s "LS&Co. is a destination for the very best talent because of its history, its products...

BusinessFeatured

Levi Strauss to cut global workforce by 10 to 15 percent in 2024

As part of its first phase of the global productivity initiative, Levi Strauss plans 10 to 15 percent reduction of the global corporate workforce. As a result, the company expects to record estimated restructuring charges of 110 to 120 million dollars in the first quarter. Fourth quarter revenues at Levi Strauss of 1.6 billion dollars increased...

Business

Safilo and Levi’s renew eyewear licence until 2029

Safilo Group and the Levi’s brand have announced the renewal of their global eyewear licensing agreement until the end of 2029. “We are very proud to renew our partnership with Levi’s which, thanks to its unmatched brand awareness, allows our group to offer amazing contemporary eyewear to consumers all around the world,” said Angelo Trocchia,...

Fashion |In Pictures Featured

Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...

PeopleFeatured

Levi’s CEO Chip Bergh to retire in April 2024

Levi Strauss & Co. has announced that Chip Bergh has decided to retire from the company as of April 26, 2024. The company’s board of directors has elected Michelle Gass, currently the company’s president, to succeed Bergh as president and chief executive officer effective January 29, 2024, completing the transition plan announced on November 8,...

BusinessFeatured

Levi Strauss reports drop in Q3 sales and earnings

Levi Strauss & Co. reported third quarter net revenues of 1.5 billion dollars, a marginal drop from the prior year on a reported basis and a 2 percent drop on a constant-currency basis. Net income for the quarter decreased to 10 million dollars, adjusted net income dropped to 112 million dollars and diluted earnings per share were 2 cents...

Business

Canadian watchdog to probe Levi’s over forced labour allegations

Levi Strauss Canada is set to face an investigation over allegations of forced labour in what is now adding to the growing list of companies being scrutinised by a Canadian watchdog. The Canadian Ombudsperson for Responsible Enterprise (CORE) has already launched related probes into the Canadian subsidiaries of Hugo Boss, Ralph Lauren, Diesel...

Fashion |In Pictures

Levi’s and Crocs unveils capsule collection

Casual footwear brand Crocs is pushing ahead with its collaboration strategy with a new capsule collection with denim brand Levi’s to celebrate the 150th anniversary of 501 jeans. The three-piece capsule collection aims to merge “casual comfort and quality design” and features two elevated takes on Crocs’ All-Terrain Clog and a new Classic Clog....