Levi's news and archive

Trump tariffs: Levi's UK flags 'anti-American' risk

Levi's UK has identified a potential threat to its business in the form of "rising Anti-Americanism" stemming from Trump Tariffs and other U.S. governmental policies. The company fears that this sentiment could cause consumers to shift their preferences away from U.S. brands, opting instead for "national / European products". This concern,...

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Levi Strauss UK posts strong financial performance in 2024

Based on the annual report for the year ended November 30, 2024, Levi Strauss (U.K.) Limited has reported a strong financial performance, with an increase in turnover and a significant rise in profit. The company's strategic report highlights a focus on cost discipline and targeted investments to drive future growth despite ongoing macroeconomic...

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Levi Strauss & Co. names new chief supply chain officer

Apparel and denim company Levi Strauss & Co. (LS&Co.) has named Chris Callieri as its new senior vice president and chief supply chain officer. Callieri, who has over 20 years of international supply chain experience in the retail and consumer goods industries, will join LS&Co. on September 15 and report directly to Michelle Gass, president and...

People

Hiren Gor to lead Levi Strauss' expansion in South Asia, Middle East, and Africa

In a strategic move to boost growth in emerging markets, Levi Strauss & Co. has named Hiren Gor as its new managing director for the South Asia, Middle East, and Africa (SAMEA) region, according to Storyboard 18. Gor, who has been with the company for 16 years, is credited with transforming the South Asia business into a high-growth area. In his...

Culture

Levi's and Beyoncé release The Denim Cowboy film

Levi's has unveiled The Denim Cowboy, the final chapter in its year-long REIIMAGINE campaign in collaboration with Beyoncé. The film brings together previous campaign installments—Launderette, Pool Hall, and Refrigerator—into a single story centered on empowerment and modern reinterpretation of Levi's heritage. Featuring pieces from the new...

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Levi Strauss reports strong Q2, boosts annual forecast

Levi Strauss & Co. announced strong financial results for its second quarter ended June 1, 2025, demonstrating significant growth across key metrics and prompting the company to raise its full-year net revenue and earnings per share (EPS) outlook, even with the impact of tariffs. The company reported a 6 percent increase in net revenues to 1.4...

Fashion

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

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Authentic enters 311 million dollar deal to acquire Dockers from Levi Strauss

Authentic Brands Group has entered into a definitive agreement to acquire Dockers from Levi Strauss & Co. for a transaction value of 311 million dollars. The deal reflects LS&Co.’s strategic efforts to zone in on its direct-to-consumer business. The transaction, which is subject to customary adjustments and closing conditions, has the potential...

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Premier Brands Group faces legal dispute from Levi’s over ‘counterfeit trafficking’

Denim brand Levi Strauss & Co. has filed a legal complaint against Premier Brands Group (PBG) in which it claims the New York-based firm had carried out a “large-scale counterfeit trafficking operation” that infringed on its trademarks. In a filing with the California Northern District Court (case number 3:25-cv-03863), seen and initially...

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Levi’s shareholders vote against proposal to dismantle DEI programmes

Shareholders at Levi’s are said to have voted against a proposal suggesting for diversity, equity and inclusion (DEI) programmes to be abolished at the company. In the US brand’s latest shareholder meeting, investors holding less than 1 percent of shares voted in favour of the proposal, a company spokesperson told WWD. The proposal was brought...

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Levi Strauss integrates operations in Colombia and expands its presence in Spain

Levi Strauss & Co. continues to advance its global strategy of direct control over its international operations. According to Modaes, citing the Mercantile Registry, the company has acquired its business in Colombia through its Spanish subsidiary, Levi Strauss de España. In February 2024, this entity reportedly executed a capital increase of...

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Levi Strauss maintains outlook despite economic uncertainty

Levi Strauss & Co. reported a 3 percent increase in first-quarter revenue to 1.5 billion dollars, demonstrating "resilience in the face of ongoing economic uncertainty and tariff pressures." The company also maintained its revenue growth outlook for the year. Net income for the quarter rose to 150 million dollars, with diluted earnings per share...