The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...
14 Mar 2025
Canadian activewear brand Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador. From February 25 onwards, Lululemon will provide apparel and accessories for Hamilton's training, recovery, and lifestyle needs while working together with the driver on future design and global advocacy work....
25 Feb 2025
French fashion house Dior has named British Formula 1 driver Lewis Hamilton as a brand ambassador for men’s fashion and guest designer for a new lifestyle capsule collection launching in October. Hamilton has worked with Dior designer Kim Jones on a capsule collection centred around skiing and snowboarding to reflect “an alternate side to his...
16 Jul 2024
Tommy Hilfiger, owned by PVH Corp, is hosting a shoppable livestream to build on the brand’s commitment to create fashion ‘that wastes nothing and welcomes all.’ Styles featured will include fall 2020 Tommy Hilfiger, Hilfiger Collection, Tommy x Lewis and Tommy Jeans collections. The show will be hosted by YouTuber and model, Elias Riadi and...
29 Sept 2020
Sports company Puma has brought together three of its best-known ambassadors, Formula 1 Champion Lewis Hamilton, Olympian Tommie Smith and football legend Thierry Henry, to have an honest conversation about racism in response to the ongoing Black Lives Matter movement. In the video, entitled “Is Anyone Listening?”, the panel of Puma athletes...
27 Aug 2020
Sometimes it takes a guest designer to show the home brigade ‘how it’s done.’ Tommy Hilfger on Monday raised the stakes for British catwalk designers, with a tour de force of models and familiar faces spanning age, race, size and gender diversity. Naomi Campbell opened the show, which was held at London’s Tate Modern, wearing not her usual...
18 Feb 2020
Eyewear brand Police, owned by Veneto-based manufacturer De Rigo, has unveiled the first styles of its Police x Lewis Hamilton collection, following the sponsorship agreement with Mercedes-AMG Petronas Motorsport. Police unveiled three styles of its design collaboration with Formula 1 World Champion, Lewis Hamilton at the 2019 British Grand Prix...
15 Jul 2019
Formula One driver Lewis Hamilton is set to launch his own eyewear capsule collection for Police as part of the brand’s sponsorship deal with the British driver’s Mercedes-AMG Petronas Motorsport racing team. Eyewear brand Police, owned by Veneto-based manufacturer De Rigo, stated that the brand’s logo would be visible on both sides of the...
11 Jun 2019
