Lewis Hamilton news and archive

Lewis Hamilton renames business venture

British Formula 1 driver and entrepreneur Lewis Hamilton, who has been a frequent fashion collaborator with brands such as Dior and Lululemon, is renaming the company that encompasses all aspects of his career and business ventures. The organisation, previously known as Project 44, will now be called Lewis Hamilton Ventures, the seven-time...

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Fashion

Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

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Lululemon names Lewis Hamilton is latest ambassador

Canadian activewear brand Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador. From February 25 onwards, Lululemon will provide apparel and accessories for Hamilton's training, recovery, and lifestyle needs while working together with the driver on future design and global advocacy work....

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Dior names Lewis Hamilton as brand ambassador and guest designer

French fashion house Dior has named British Formula 1 driver Lewis Hamilton as a brand ambassador for men’s fashion and guest designer for a new lifestyle capsule collection launching in October. Hamilton has worked with Dior designer Kim Jones on a capsule collection centred around skiing and snowboarding to reflect “an alternate side to his...

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Retail

Tommy Hilfiger to host sustainable livestream

Tommy Hilfiger, owned by PVH Corp, is hosting a shoppable livestream to build on the brand’s commitment to create fashion ‘that wastes nothing and welcomes all.’ Styles featured will include fall 2020 Tommy Hilfiger, Hilfiger Collection, Tommy x Lewis and Tommy Jeans collections. The show will be hosted by YouTuber and model, Elias Riadi and...

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Fashion

Puma brings together ambassadors to discuss racism

Sports company Puma has brought together three of its best-known ambassadors, Formula 1 Champion Lewis Hamilton, Olympian Tommie Smith and football legend Thierry Henry, to have an honest conversation about racism in response to the ongoing Black Lives Matter movement. In the video, entitled “Is Anyone Listening?”, the panel of Puma athletes...

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Tommy Hilfiger gives boost to LFW with casting tour de force

Sometimes it takes a guest designer to show the home brigade ‘how it’s done.’ Tommy Hilfger on Monday raised the stakes for British catwalk designers, with a tour de force of models and familiar faces spanning age, race, size and gender diversity. Naomi Campbell opened the show, which was held at London’s Tate Modern, wearing not her usual...

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Fashion

First Look: Police x Lewis Hamilton

Eyewear brand Police, owned by Veneto-based manufacturer De Rigo, has unveiled the first styles of its Police x Lewis Hamilton collection, following the sponsorship agreement with Mercedes-AMG Petronas Motorsport. Police unveiled three styles of its design collaboration with Formula 1 World Champion, Lewis Hamilton at the 2019 British Grand Prix...

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Fashion

Lewis Hamilton to design eyewear for Police

Formula One driver Lewis Hamilton is set to launch his own eyewear capsule collection for Police as part of the brand’s sponsorship deal with the British driver’s Mercedes-AMG Petronas Motorsport racing team. Eyewear brand Police, owned by Veneto-based manufacturer De Rigo, stated that the brand’s logo would be visible on both sides of the...