Licensing news and archive

Safilo becomes eyewear licensing partner of Victoria Beckham

Italian eyewear group Safilo and Victoria Beckham, creative director and founder of the eponymous fashion label, have signed a new licensing deal. The ten-year agreement covers the development, production and distribution of Victoria Beckham eyewear collections, and runs until the end of December 2035. The entire product line, which includes...

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WHP Global strikes up licensing deal to bring Vera Wang contemporary line to UK and Europe

WHP Global has signed a new licensing deal for Vera Wang that will see the launch of an “advanced contemporary” ready-to-wear line across the UK and Europe. The New York-based brand management firm has struck up the deal with the Batra Group, which has just launched its new luxury division. The agreement, initially reported on by WWD, marks the...

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Mothercare secures licensing agreement with Ebebek in Turkey

Mothercare is set to expand in Turkey, where it has struck up a new licensing deal with local retail giant Ebebek Mağazacılık A.Ş. With this, Ebebek has been granted the exclusive right to use the Mothercare brand in the region for products designed and sourced by either itself or Mothercare. The 10-year deal gives Mothercare the additional...

Fashion

Gant renews licensing deal with Marcolin

Italian eyewear manufacturer Marcolin has announced a long-term licensing renewal with American sportswear brand Gant. The new license agreement has been extended until December 31, 2032, and covers the design, production and international distribution of Gant’s sunglasses and optical frames. Marcolin has been producing Gant’s eyewear...

Fashion

PVH signs outerwear distribution deal for North America

Fashion company PVH Corp. has signed a new licensing agreement with New York-based Herman Kay-Mystic on a selection of its wholesale men’s and women’s outerwear for the Calvin Klein and Tommy Hilfiger brands in the US and Canada. In a statement, PVH said that while it has taken back its licensed women’s wholesale business in North America to...

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Marcolin and Guess extend licensing agreement to 2040

Italian eyewear manufacturer Marcolin and US fashion company Guess?, Inc. renewed their exclusive licensing agreement for the design, production and worldwide distribution of Guess and Marciano branded sunglasses and eyeglasses. The partnership, originally set to run until 2030, was extended for a further ten years to 2040. "We are delighted...

Fashion|Beauty

Palm Angels to launch fragrance line with Revlon

Luxury streetwear brand Palm Angels, which was acquired by brand management company Bluestar Alliance in February 2025, will launch its debut fragrance in 2027, after signing a licensing deal with beauty conglomerate Revlon. In a statement, Palm Angels said it has signed a long-term fragrance licensing agreement with Revlon to develop a...

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Fashion Footwear secures ‘victory’ in licensing dispute with Iconix

A New York Appellate Court has ruled in favour of Fashion Footwear LLC in a legal dispute between the firm and US Pony Holdings, an affiliate of Iconix Brand Group. The court determined that Pony’s attempt to terminate an exclusive footwear license was invalid. The Appellate Court upheld a lower court’s ruling that Pony had no right to terminate...

Fashion|Beauty

Juicy Couture renews fragrance license with Revlon

Fashion and lifestyle brand Juicy Couture, part of the Authentic Brands Group portfolio, has renewed its long-standing global licensing deal with Revlon Consumer Products LLC. The renewal will see the US beauty company continuing to produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also supports an expanded...

Fashion

Authentic partners with Grey Matter Concepts for Tapout

Authentic Brands Group (Authentic), a brand development and licensing platform, is partnering with Grey Matter Concepts (GMC), a female-owned apparel company, to manufacture and distribute Tapout-branded socks across the US and Canada. Scott Orenstein, vice president of heritage brands and special projects – lifestyle at Authentic, said in a...

Fashion

Game 7 partners with Centric Brands to launch an apparel line

Multi-platform sports and entertainment brand Game 7 has launched its debut apparel collection in partnership with Centric Brands exclusive in Amazon Stores in the US. The line is described as a “style-driven sports team apparel collection” and aims to offer an elevated take on athleticwear, including exclusive National Basketball Association...

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G-III and Aldo strike up licensing deal for G.H.Bass

G-III Apparel Group has secured a new strategic licensing agreement with Aldo Product Services (APS), a subsidiary of the Aldo Group, for the accessory line of the brand G.H.Bass. Through the seven-year exclusive deal, APS will be responsible for the design, manufacturing, distribution, marketing and sale of G.H.Bass footwear, bags, and small...