Live Shopping news and archive

Live shopping: a digital bazaar just a click away

Teleshopping has not died; it has simply migrated to mobile phones. Live shopping, a blend of live video and instant purchasing, is revolutionising e-commerce. This has prompted tech giants, brands and small boutiques to invest in the format. “One euro starting price... 20 seconds to bid. Three, two, one, go!”. In front of multiple screens, Hugo...

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Business

European fashion embraces live shopping: strategies for brands and retailers

A new battle has erupted among the leading social platforms. The prize is becoming the market leader in live shopping (LS), the real-time selling of products via video. This involves live videos on social media where interested parties can purchase products directly through a link, a product tag, or even an integrated shop within the app. For...

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Business

Live shopping platform Whatnot secures 225 million dollars in funding

Whatnot, a live shopping platform operating in the US, UK and across Europe, has closed on a 225 million dollar Series F funding valuing the company at 11.5 billion dollars. Co-led by DST Global and CapitalG, the round attracted new investors such as Sequoia Capital and Alkeon Capital, as well as returning investors like Greycroft and Andreessen...

Retail

Asos launches live shopping experience

E-commerce giant Asos has launched a new video shopping experience after completing a “successful” trial of the initiative. Dubbed ‘Asos Live’, the concept brings together creator content with real-time shopping, allowing customers to watch videos – either live or on-demand – and shop featured products instantly. Certain episodes, such as...

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Business

Live shopping platform Whatnot secures 265m dollars in funding round

Whatnot, a leading live shopping marketplace across US and European markets, has secured 265 million dollars in Series E funding, valuing the platform at nearly 5 billion dollars. The investment round, co-led by Greycroft, DST Global, and Avra, marks one of the largest investments in livestream retail to date. The platform, which has...

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Fashion

Nostalgia drives online shopping boom

British consumers are increasingly gravitating towards brands and products that blend heritage, storytelling, and social consciousness, according to comprehensive data from livestream shopping platform Whatnot. The most striking trend is the surge in demand for vintage and inclusive fashion. Searches for vintage-inspired looks rocketed by 3,100...

Retail

Zara to expand live shopping broadcasts to the US, UK and Europe

Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...

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Business

Web Summit: Challenges and opportunities of social and live commerce in Europe and the US

Lisbon - Social and live commerce offers opportunities. That was the message offered by participants in the panel discussion 'Social and live commerce: what will it take to break through in the West?', which took place on November 15 at the technology conference Web Summit. There are two things going on in e-commerce right now, argued Sophie Frè...

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Fashion

X announces content and commerce deal with Paris Hilton

X, formerly known as Twitter, has revealed its plans to host a livestream shopping event, marking an initial partnership with Paris Hilton for content and commerce services. This feature will enable users to simultaneously watch livestreamed videos, engage in chat discussions, and shop while also participating in Spaces. In her announcement...

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Business

YouTube to launch first official live shopping channel

YouTube is set to launch its first official shopping channel in South Korea on June 30, becoming the world's pioneer in this domain. The channel will provide a live commerce platform for companies and feature around 30 brands at its launch, reported Yonhap News Agency. YouTube's move into the shopping space aims to create an engaging and...

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Business|Interview

LiveBuy: “Live shopping makes online shopping less lonely”

Online shopping has been growing for years, but is it fun? Live shopping specialist LiveBuy from Berlin doubts this and wants to help online retailers conquer a new sales channel with live streaming, which turns shopping on screen into an event. In China, live shopping is already a mass phenomenon. Chinese live shopping superstars like Viya and...

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Retail

Threads Styling launches new platform and live shopping strategy

Threads Styling, the luxury chat-based shopping platform, is expanding with a new e-commerce website and dedicated live shopping strategy to offer a “unique high-touch customer experience" to strengthen client engagement and accelerate growth across key markets. The chat-based commerce platform has become a go-to luxury shopping platform for Gen...