Livestream-Shopping news and archive

Livestream shopping gains momentum in Europe

Live commerce is reshaping the landscape of online retail across Europe, with livestream shopping emerging as a key driver of engagement and sales. According to a newly released report, The Live Selling Revolution: Whatnot’s 2025 European Market Report, the sector is witnessing exponential growth, particularly among fashion and lifestyle brands...

Fashion

Ebay launches livestream shopping in the UK

Online marketplace Ebay will host its first livestream shopping event in the UK on May 1. The interactive livestream will be hosted by comedian Katherine Ryan and the retailer's pre-loved style director, Amy Bannerman, and will feature a range of outfits from Ryan’s own wardrobe. Viewers will be able to purchase Ryan’s pre-loved fashion items in...