Livestream-Shopping news and archive

Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season. The move will see Kardashian, co-founder and chief creative officer of Skims, teaming up with OBB Media, the next-gen studio behind ‘A Nonsense Christmas with Sabrina...

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Business

Livestream shopping gains momentum in Europe

Live commerce is reshaping the landscape of online retail across Europe, with livestream shopping emerging as a key driver of engagement and sales. According to a newly released report, The Live Selling Revolution: Whatnot’s 2025 European Market Report, the sector is witnessing exponential growth, particularly among fashion and lifestyle brands...

Fashion

Ebay launches livestream shopping in the UK

Online marketplace Ebay will host its first livestream shopping event in the UK on May 1. The interactive livestream will be hosted by comedian Katherine Ryan and the retailer's pre-loved style director, Amy Bannerman, and will feature a range of outfits from Ryan’s own wardrobe. Viewers will be able to purchase Ryan’s pre-loved fashion items in...