Lloyd news and archive

German footwear brand Lloyd unveils new brand identity

German heritage footwear brand Lloyd has unveiled a new brand identity to ring in 2025 as it looks to embrace “changing markets” to become a global lifestyle brand. Lloyd’s new vision is centred around the concept of “fuel a positive lifestyle,” with a rebrand that claims to “Own the Moments” to inspire joy, confidence and style in its customers...

BusinessFeaturedMember

Never-out-of-Stock – German shoe manufacturer Lloyd predicts catch-up effect

Photo: Lloyd NOOS Collection Fashion items that are always available and for which there is always demand - this actually sounds like a pretty safe bet for the fashion industry. Unless an unexpected event like the Covid pandemic upsets this system. In this series, three brands from different segments reveal more about their NOOS system and what...