Loewe news and archive

Loewe celebrates Spain's second World Cup with a commemorative photo collection

Madrid – The Spanish national team's historic victory in the 2026 FIFA World Cup has dominated the news all week, including within the fashion sector. To celebrate this well-deserved triumph, Spanish house Loewe has released a collection of photographs by creative Hannah Coen. Coen, a London-based creative, has a well-established career in...

Retail

Loewe expands summer 2026 retail strategy with 15 new resort stores and pop-ups

Madrid – As temperatures rise, tourists flock from their homes to more exciting summer destinations. Fashion houses are keen to keep up with their audience, moving their operations to these seasonal hotspots. The Spanish house Loewe has once again launched its own offensive in this commitment to seasonal retail. The brand is not only repeating...

Featured

Culture

Loewe opens applications for the tenth edition of the Loewe Craft Prize

Madrid – Following the outstanding success of its latest 2026 edition, the Loewe Foundation has announced the opening of the application phase for a particularly special and commemorative tenth edition of its international craft prize. The Loewe Foundation Craft Prize is now accepting applications. The award will be presented in spring 2027 from...

Fashion

180 years of Loewe

Founded in 1846 as a small leather goods workshop in Madrid, Loewe has established itself almost two centuries later as the world's second oldest luxury house still in operation, behind only Hermès. Its longevity is thanks to a constant desire for transformation. The brand's history is also evoked in the animated short film narrated by Antonio...

Video

Video: History of Loewe, told by Antonio Banderas

This animated video, narrated by Antonio Banderas himself, traces the 180-year history of Loewe, from its origins in 1845 as a modest leather goods workshop in Madrid to becoming a global benchmark in the luxury sector. The narrative explores how the brand fused Spanish artisanal expertise with the commercial vision of its German founder,...

Fashion

Loewe to dress Spain's national football teams until 2030

Madrid – In an unprecedented move for its development as a fashion house and for the off-pitch image of Spain's senior national football players, luxury house Loewe and the Royal Spanish Football Federation (RFEF) have today announced the start of a long-term collaboration. Under the agreement, Loewe becomes the new “official tailor” for the...

Culture

Korean ceramicist Jongjin Park wins Loewe Craft Prize 2026

Madrid – From Singapore, the Spanish house Loewe has celebrated the ninth edition of its annual international craft prize, hosted by its foundation. The 2026 Loewe Foundation Craft Prize has been awarded to Korean ceramicist Jongjin Park. Additionally, special mentions were given to Italian jeweller Graziano Visintin and a collaborative project...

Featured

Fashion

Zara scores a hat-trick at a Met Gala with a strong Spanish influence

Madrid – On the afternoon of Monday, May 4, 2026, East Coast time, the Metropolitan Museum of Art in New York was doubly celebrating the opening of its traditional spring fashion exhibition. The show is organised by its clothing department. Its opening was once again preceded by the annual charity gala for the benefit of the Costume Institute....

Video

Video: Analyzing Jonathan Anderson's success at Loewe

Jonathan Anderson's tenure at the Spanish luxury house Loewe is widely regarded as a dramatic and profoundly successful turnaround, an achievement that remains exceptionally rare within the volatile and competitive landscape of the fashion industry. His appointment and subsequent creative direction defied internal and external expectations,...

Featured

Fashion

Loewe AW26/27: McCollough and Hernandez define a new era of 'creative play' in Paris

Madrid – As one of the most anticipated events of the latest edition of Paris Fashion Week, the presentation of Loewe's new collection for the autumn/winter 2026/2027 season took place on the outskirts of the French capital this Friday, March 6. It was a co-ed presentation, from which its new creative directors, Jack McCollough and Lazaro...

Fashion

Loewe unveils first campaign under new creative direction

Madrid – The new post-Jonathan Anderson Loewe continues to take shape with the presentation of the first campaign developed for the Spanish house by the American creative duo, Jack McCollough and Lazaro Hernandez. Appointed as the brand's new creative directors last March 2025, they are now unveiling the codes intended to evolve the brand during...

People

Thierry Conrad Reutenauer becomes chief marketing officer at Loewe

Spanish luxury fashion label Loewe has appointed Thierry Conrad Reutenauer as its new chief marketing officer. The company announced the appointment on Monday, February 9, 2026, confirming that Reutenauer assumes the role with immediate effect. In his new position, Reutenauer joins the executive committee and will oversee several key...