Originally a wool merchant, Loro Piana began as a textile mill, exporting high-end fabrics to Europe, Japan, and the Americas. Renowned for its extra-fine wool, cashmere, and vicuña, the company did not enter the ready-to-wear and luxury goods market until the 1980s. It is fair to say it hasn’t looked back since. By the time LVMH acquired an 80...
14 Mar 2025
With Christmas fast approaching, FashionUnited has rounded up the best of this year’s festive displays, from Sir Paul Smith’s takeover at Claridge’s in London to Selfridges maximalist take on the holiday season, Saks Fifth Avenue’s dazzling 100th-anniversary showcase in New York, Fenwick’s 12 Days of Christmas in Newcastle, Dior’s showstopping...
13 Dec 2024
At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...
30 Aug 2024
Italian luxury brand Loro Piana, owned by LVMH Group, has announced it will takeover luxury department store Harrods in London for the holiday season. The move coincides with Loro Piana’s 100th anniversary and will see the luxury brand taking over Harrods iconic façade, including 36 windows on Brompton Road, alongside the opening of two pop-ups...
5 Aug 2024
Italian luxury brand Loro Piana, owned by LVMH Group, has announced the two winners of the seventh edition of its competition. Sumin An and Blake Dewitt, students at the Fashion Institute of Technology (FIT) in New York City, won the prize. The winners will receive a scholarship and a job contract at Loro Piana. They will also receive guidance...
11 Apr 2023
Italian luxury house Loro Piana is making its sustainability processes more transparent to customers, enabling select products to be traced from fibre to store. While the brand says it knows every pair of hands making its products from farm to final finishing, a new tech-led era of traceability and transparency means the end consumer can also...
17 Mar 2023
Loro Piana has announced it will be continuing its partnership with Juventus Football Club for the upcoming 2022 to 2023 football season. The fashion house will be designing the official uniforms for the women’s team for the first time, as well as debuting formal suits for the men’s team. During the Union of European Football Associations (UEFA)...
8 Aug 2022
Italian fashion brand Loro Piana has named two students from the Institut Français de la Mode, Paris as winners of its Knit Design Award 2022. The international competition challenged students from six schools of fashion and design including North Carolina State University, the Institut Français de la Mode, Heriot Watt University of Edinburgh,...
22 Jun 2022
Loro Piana has a new CEO at the helm. Damien Bertrand has been named the luxury brand’s new CEO, effective November 15. The news was reported by WWD. Bertrand is currently at LVMH Moët Hennessy Louis Vuitton working at Dior as managing director of Christian Dior Couture in Paris. He works with the creative and management teams for women’s, men’...
28 Oct 2021
French luxury group LVMH has expanded Andrea Guerra’s role: Made CEO for hospitality excellence in February of this year, which includes the Cheval Blanc and Belmont hotels, the 55-year-old will also oversee the businesses of luxury brands Fendi and Loro Piana from January 2021. While the hospitality division will remain Guerra’s focus, he is...
22 Dec 2020
Menswear e-tailer Mr Porter has teamed up with Italian luxury label Loro Piana for a 10-piece capsule collection. The collection, which marks Loro Piana’s first collaboration with a retailer, is centred around the label’s unique interpretation of classic blue denim and is available exclusively on Mr Porter. The capsule comprises functional...
17 Nov 2020
