Lotto news and archive

Lotto launches in India with Agilitas Sports partnership

Lotto, the Italian sportswear brand, has officially entered the Indian market with an ambitious five-year plan to achieve a revenue of Rs. 1,000 crore (approximately 120 million dollars). This strategic foray is spearheaded by Agilitas Sports, a rapidly emerging entity in India's sportswear landscape, which holds exclusive rights for the Lotto...

Fashion

Lotto invests in Brooklyn Aces pickleball team

Italian sports brand Lotto has become the first athletic brand to co-own a professional Pickleball team following a strategic partnership with the Brooklyn Aces. Lotto, known for its footwear, apparel and accessories in tennis and football, has invested in the Brooklyn Aces alongside owners Kevin Durant, Rich Kleiman, Drake and Michael B....

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Retail

Dray to manufacture and distribute Lotto brand in Brazil

WHP has announced a new long-term licence for Lotto with Dray Indústria e Comércio, a sports footwear and clothing company. As part of the agreement, Dray will have the exclusive rights to develop, manufacture, promote, and distribute the Lotto brand in Brazil. Lotto is distributed in over 100 countries and is currently worn by more than 40...

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Business

Agilitas to design and distribute Lotto products in India, Australia and South Africa

WHP Global has announced a new long-term licence for Lotto with Agilitas Sports. Through this licence, WHP said in a release, Agilitas will have the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa. Commenting on the development, Stanley Silverstein, chief commercial...

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Business

WHP secures deal to expand Lotto in Germany and Poland

Brand management firm WHP Global has announced that it has signed a long-term licence agreement with Schmidt Group subsidiary Fashioncenter GMBH for the sportswear brand Lotto. The deal continues Fashioncenter and WHP’s ongoing relationship, previously established for the licensing of Kappa 25 years ago. Through the latest agreement,...

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Business

WHP acquires global trademark rights for Lotto brand

WHP Global has acquired the global trademarks for the iconic Italian sports brand Lotto. The company said in a statement that Lotto Sport Italia S.p.A. (LSI) and its current leadership team, including CEO Andrea Tomat, will continue to operate the Lotto brand in the core markets of Italy, Europe, the Middle East, and Africa. The company added...

Fashion

Primark.Man unveils first ever sportswear collaboration

Primark has unveiled a collaboration with Italian sportswear brand Lotto under its Primark.Man label. The 24-piece collection of clothing and accessories marks the first time that Primark has joined design forces with a sportswear brand and it features separates that can be worn on and off the pitch. The streetwear influenced collection for...