eBay UK has renewed its headline sponsorship of ITV2's Love Island: All Stars for a second season, marking its sixth consecutive collaboration with the reality television franchise. The partnership, which places pre-owned fashion at the forefront of prime-time television, has witnessed significant market impact since its inception in 2022. Data...
7 Jan 2025
Love Island reality TV star and former PrettyLittleThing creative director Molly-Mae Hague has teased the launch of her new fashion venture ‘Maebe’ on social media. Hague, who also has a fake tan brand Filter, launched a new social media account for ‘Maebe’ on Instagram, with one teaser video where the influencer is seen taking part in a photo...
9 Sept 2024
Secondhand marketplace Ebay is building on its partnership with ITV’s reality series Love Island with the opening of a ‘Nation’s Shared Wardrobe’ retail concept that will allow guests to take part in a number of experiences inspired by the Love Island ‘Villa’. On June 5 in Shoreditch, London, ticket holders will be able to take part in styling...
23 May 2024
Love Island star and influencer Zara McDermott has launched a new women’s ready-to-wear brand in collaboration with Luminoso Brands, the brand licensing and marketing division of Poeticgem group. Called Rise, the casual womenswear brand aims to offer “comfort, inclusivity and style,” and launches with a capsule collection of versatile, easy-wear...
2 Apr 2024
Resale marketplace Ebay has announced the extension of its partnership with ITV’s Love Island to bring its sponsorship of the reality show to a new All Stars season. The move expands on the already established relationship between Ebay and Love Island, which had initially been introduced in early 2022 with the platform beginning to supply...
21 Dec 2023
Fast fashion e-tailer PrettyLittleThing is continuing to stick with Love Island stars to promote its collections after signing contestant and model Ella Thomas as its newest brand ambassador. Thomas, who was a finalist in the 2023 season this summer, has signed a six-month partnership with PrettyLittleThing to create exclusive social content for...
4 Sept 2023
Love Island star and influencer Indiyah Polack has released her first-ever designed fashion collection for e-commerce retailer PrettyLittleThing. Polack, who has been working with PrettyLittleThing as a brand ambassador for its Marketplace app since she left the Love Island villa, worked with PrettyLittleThing’s head of design, Chris Parnell on...
21 Aug 2023
In an expansion of their ongoing partnership, British broadcasting network ITV has announced that Ebay will now be the new headline sponsor of its reality show Love Island. Through the sponsorship, Ebay is looking to broaden its reach with the programme’s viewership – primarily an audience of 18 to 34 year olds – while showcasing its pre-loved...
16 May 2023
Online marketplace Ebay UK has announced it is “recoupling” with ITV reality TV show Love Island to continue to shift perceptions of pre-loved fashion. Last series, Ebay became Love Island’s first-ever pre-loved fashion partner, and new research from ITV reveals that one in two (53 percent) of Love Island viewers aware of the partnership said...
4 Jan 2023
Beauty Works, which offers luxury hair extensions, has named Love Island 2022 winner and actress Ekin-Su Cülcüloglu as its newest brand ambassador with a focus on “inspiring hair confidence”. To kick start the year-long partnership, Beauty Works has unveiled the first collaboration with Ekin-Su, a Party Edit featuring ready-to-wear pieces and...
17 Oct 2022
Womenswear brand Oh Polly is collaborating with Love Island winner and actress Ekin-Su Cülcüloğlu on a series of curated collections, with her debut range launching on September 15. The deal will mark Oh Polly’s biggest brand collaboration to date and will feature curated collections incorporating Cülcüloğlu’s personal style and celebrate the...
1 Sept 2022
PrettyLittleThing has added another Love Island star to its roster of brand ambassadors, naming finalist Indiyah Polack as its first-ever ambassador for its new re-sale app, PLT Marketplace. Indiyah has signed a year-long partnership with the retailer to promote PLT Marketplace, which launched this week, and allows UK consumers to sell and buy...