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UK lockdown report: What are shoppers buying?

As retailers gear up for record discounting this Black Friday they will want to leverage data to know what shoppers are buying during lockdown. England is now half way through its second lockdown, but what are shoppers buying online? Has the semi closure of non-essential retail stores shifted normal November shopping behaviour? The...

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Retail

The lockdown economy has changed the course of shopping

The lockdown economy has changed the course of shopping, with certain categories skyrocketing whilst we self-isolate, like a loungewear and lingerie. A fortnightly retail report by LovetheSales.com tracks consumers demand and data from its 4 million UK shoppers, and there are some surprising discoveries. Demand for high street brands hits a...